Content Strategist/ Manager

The Content Strategist/Manager will lead the planning, development, and execution of BigBaat’s content strategies to boost audience engagement, growth, and brand positioning. This role blends creativity with data-driven insights to create high-performing content ecosystems.

• Develop content strategy aligned with growth objectives.

• Oversee editorial calendar and content pipelines.

• Analyze audience behavior and adapt strategies to trends.

• Work closely with creators, product, and design teams.

• Optimize content for reach, retention, and engagement.

• Ensure consistent tone of voice and brand representation.

• 5–7+ years in content strategy, editorial management, or digital media.

• Strong storytelling and brand positioning expertise.

• Experience with data-driven content decisions.

• Ability to balance creativity with commercial objectives.

• Familiarity with short-video and social media ecosystems.

• Experience in social media, entertainment, or consumer tech companies.

• Strong network with content creators and publishers.