From the fame of “Waderay ka beta” to “Karlay jo karna hai” Ali Gul Pir has become one of the most influential entertainers in Pakistan. Pir is an actor, comedian, content creator, influencer, rapper, and writer, or one can say a multi-talented personality who expresses society with creative content.
Ali Gul Pir portrays socially highlighted issues by his style of content creation and entertainment. The influencer has prosperously established himself from “Waderay Ka Beta” to “Ghareeban Ja Khwab” as one of the top recognized rappers of Pakistan. He endeavored into many fields correlated with the social media world.
In 2012, Ali Gul Pir earned the “Innovation Hero” award from Google for his exceptional content and influencing skills. The international presses like Al Jazeera, BBC, Dawn, Masala, and Tribune have published articles about Pir’s work.
Walee had an exciting interaction with Ali Gul Pir during Walee’s Influencer Training Program. We are honored to work with such an artistic personality. We talked to Pir about his influencer journey and experience with Walee.
Let’s see how our conversation went.
How did your influencer journey start?
It was decided after A levels, I will not pursue a degree in maths because I was not good at it. My elder brother suggested that I should go to a film degree program. I went to university and registered for the degree and then four years went by. Then, I did theatre for a couple of years, and it felt like an actor emerged in me. I did improv theatre, an assistant job in a production house for a year, and many other gigs. After struggling for one year, came “Waderay ka beta.” And this was my solo first attempt at doing something of my own.
How do you plan and create your content?
I don’t plan anything. I make videos based on how funny I find them. To make video content, I need to find it funny, and eventually, ideas strike for creativity. Wherever I travel, I carry my laptop, lights, and speakers to make my videos anywhere.
Pir further added, “There are still two to three videos in my vault that I found funny and want to create content later. I have saved them for the dry days like no viral videos, etc.”
Do you get negative feedback or sentiments on your content?
Speaking of it, when I make political content, for instance, a parody of a political figure, the supporters get furious and dare me to make the content on the opposition leader. So when I do so, his supporters get upset.
I did this song, “Tera Jism Meri Marzi” 90% of the men who followed my work hated it. And I got a lot of negative feedback from men who thought I was destroying family values. I just simply portrayed that it is her choice as it is her body. But I guess this is triggering for a lot of men.
After “Waderay Ka Beta,” I would get emails and calls from the Sindh nationalist parties. That was the first time I experienced such calls and death threats. I thought acting will have no such cons.
Furthermore, for me, the key is not to care about what people think and do what makes you happy. If something is affecting you and you have to talk about it or make a song, do it. If it is coming from the heart, the feedback with, good or bad, does not matter.
How was your overall experience with Walee?
My experience was great. First of all, the platform, the setup was very high-tech. The website and the app were outstanding. The whole team was professional. For a content creator, the main thing is getting paid on time and, I did not have to call you for the payment as it was on time.
While praising Walee, he added, “Around eight years back, after a couple of years in this industry, I hoped that one day, a platform would come up which would represent the digital influencers. When I started in 2012, and at that time being viral and getting a hundred thousand views on Youtube, that was the most viral one could get back then.”
He also added, “I remembered we worked with a brand, Unilever, for my song Taroo Maroo. We wanted integration and we argued for more than one month and convinced them for five hundred thousand for the video. It was a big deal then as people did not spend much on digital marketing. There are a lot of influencers now and they all do not know how to market themselves though they might know how to make content. In Pakistan, you have to do most of the work. But Walee is doing most of the job by signing people and taking care of the rest while the influencer stays focused on the content without worry.”
As content creators continue to evolve with more engaging content, we continue to provide them a platform where they can be noticed by brands and valued for their content.
Sign up on Walee today to connect your brand or business with the right influencers and make your brand reach the true audience.