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6 Ways to Turn Your Influencers Into Brand Advocates

6 Ways to Turn Your Influencers Into Brand Advocates 1200 628 faizan

Influencers, as we all know are social media celebrities. People follow these content creators and love to watch their content in their social media feeds. Not only that, 49% of them refer to their favorite brand advocates when making certain purchase decisions.

So, do these influencers contribute to conversions? The answer is an absolute yes. About 40% of users made purchases after watching a product on Twitter, YouTube, or Instagram.

Many brands have incorporated influencer marketing in their marketing strategy. But, to make the most out of it, organizations need to convert influencers into their brand advocates.

And how will you be able to do that? Here, we bring you six ways that will help you to achieve this.

01. Influencers takeover your social media

Normally, when companies conduct influencer marketing activities, they send their products to influencers or ask them to shoot testimonials. Influencers publish that content on their social media while tagging the businesses.

That’s a traditional influencer marketing tactic. Here, you turn the tables around. You ask influencers to take control of your social media for a certain period of time. This will give your brand a face people can relate to. It will also help in recalling your brand when that same influencer will appear on their mobile screens.

For example, you can invite influencers to take a master class using your brand. Influencers of Pakistan shared their influencer’s video highlighting how to keep COVID away.

Example of brand advocate social media takeover

02. Educating and interacting with the audience

Educating the audience about your product or business, discussion sessions, launching a new product, or interacting one to one with the audience can be best done through Live sessions.

Not only that, when such sessions will be hosted by influencers of your niche, people would want to see what the session is all about and what will they get from it. This will put the audience’s trust in your brand.

For example, a service-based business can provide training or hold a session about a certain topic. This will make the audience hook with your brand.

Example of educating the audience

03. Series of a content

While posting influencer-made content in the form of ‘take over your social media’ is a good tactic. An upgraded level of the same tactic is to produce content serially. That is, either you take one influencer to speak on different topics related to your niche. Or take different brand advocates to speak on a similar topic.

Also, multiple sessions of different influencers altogether can be held to create a panel discussion between influencers and the audience. Podcasts or interviews can be another way to communicating your brand message through an influencer’s voice, on your social media.

For example, Influencers of Pakistan arranges its training programs periodically with different influencers sharing their expertise about how to become and grow as a successful influencer.

Example of brand advocates' series of content

04. Using influencers as affiliates

Affiliate marketing is a great way to bring conversions. Whenever a sale takes place due to an influencer, s/he gets paid with a certain percentage of the sale amount. 

You might face challenges while converting your influencers into affiliates i.e. they might not trust your product or ask for an amount to promote your products as affiliates. 

But, if you have already established a good relationship with influencers and conducted the above-mentioned activities with them, they will be able to collaborate with you on a commission basis.

05. Understand and value influencer’s ideas

In normal practice, influencers are given instructions to create certain content. However, they are also given the freedom to create content in a way that meets the objective of collaboration. 

But, when you give them the liberty to create content as per their understanding, the results will be different. Because these influencers understand your audience better than you. They know what kind of content they love and engage with.

By giving influencers the liberty to create content, they feel comfortable and friendly. Thus leading to a long-term relationship. Also, when influencers have a better understanding of a brand, they feel more comfortable working with them and generate better ideas.

For example, you may ask your best influencers to create a WOW moment at your product launch, by making their presence surprisingly.

06. Track your influencer activities and measure ROI

When you look at the content created by influencers, you might look at good numbers of engagement, but is that the only metric with which you can measure ROI? We think not. Below we present some ways to track and measure your influencer campaign performance.

Use UTM links

Remember we talked about asking your influencers to become affiliates? That’s where Walee comes in. Using the platform of Walee, your influencers can get their UTM link with which you and they can track their performance in terms of website clicks, impressions, and most importantly; sales.

Number of mentions

Check whether is there any spike in the number of brand mentions and their context too. How people are talking about your brand or any communication of your business. This can easily be done by our Walee Enterprise Social Listening tool, which fetches every post or tweet mentioning your brand name.

Sentiment analysis

As influencers start advocating your brand, see whether it has changed your brand perception (from negative to neutral or positive). Do people recognize and recall your brand in the market?

Source of traffic

From where you are receiving the most mentions and traffic? Is the source relevant to your industry or niche? Are the topics related to your business?

As you track and measure these technical points of your post-collaboration, and you match the results with the objectives, you can find room for improvement.

This will help you to focus on the concerns your audience and customers might have regarding your brand.

How we can help you in meeting your influencer marketing objectives

Do you feel trouble finding the right influencers for your business? Or do you think it is too time taking to search for influencers? You might have found the influencer you want to work with but don’t know how to approach them?

That’s where you will need Walee. We help you in finding the best fit for your influencer marketing campaign, provide you relevant details like their niche, the content they create, their audience details, etc.

With Walee, you make informed decisions on every corner and measure performance in real-time so that you control your campaigns promptly.

Tried and trusted by leading brands such as Reckitt Benckiser, Burger King, and more, with a community of 100k+ influencers and affiliates, we make sure you get the maximum satisfying results of your campaign and therefore, turn influencers into your brand advocates.

Lets’ connect now and tune up your influencer marketing.

From a TikToker to a Transformation King of TikTok

From a TikToker to a Transformation King of TikTok 1080 1080 faizan

If you aspire to become a successful influencer on Instagram/TikTok or are already on the path of creating content but struggling, then this post is surely for you which will motivate you to keep going on.

Since we all know that influencer marketing is growing at an exponential rate, thanks to the influencers. Today, many people who want to become an influencer enter this field to collaborate with brands. But, collaboration with brands should not be the primary purpose of becoming an influencer.

 Many influencers you see with millions of followers today started with the purpose of sharing. Be it entertainment, expertise or any talent, they started with sharing that asset with people to relate with them and build trust. Brand collaborations come later.

Hassan Abid, Transformation king of TikTok

Walee brings you an inspiring story of the Transformation King of TikTok, Hassan Abid. Hassan is one of the most promising young influencers with a lot of fan pages. Initially, he started with TikTok and then moved towards other social media platforms like Instagram and Snack Video. Walee is proud to provide the first-ever paid campaign opportunity to Hassan. With his remarkable efforts, he recently hit the mark of 200k on Instagram. He believes in making decent yet fun content for his die-hard followers.

 Let’s find out how did he took off his journey:

Q: How did you discover TikTok?

I made some transition videos at the start to post on TikTok and got good feedback. My family was not that supportive at that time. However, I wanted to make positive and decent content that one can see while sitting with family. So, I kept doing it and now Alhumdulilah my family also supports me.

Q: How did you discover TikTok?

I made some transition videos at the start to post on TikTok and got good feedback. My family was not that supportive at that time. However, I wanted to make positive and decent content that one can see while sitting with family. So, I kept doing it and now Alhumdulilah my family also supports me.

Q: When did you start your TikTok journey?

I started making basic-level videos back in March 2019. At that time I didn’t even have a phone for myself, I used to make these videos on my brother’s phone. Later on, I bought a phone for myself and made so many videos and received a lot of love from my followers.

Q: Is your family happy with your work now?

Yes, Alhumdulilah. At first, they were a bit hesitant and concerned about it but now they are happy and support me because I made such content that would not bring any shame to my family. Whenever I make a new video I show it to my mother first and ask her for approval if the video is okay before uploading it.

Q: What would you advise the young influencers/users? How should they make content for social media without compromising on their studies?

I would advise them to strike a good balance between the two because in the end, every parent wants their child to be good at the academic side and studies rather than the social media. No parent would want their child to be a model or an influencer, everyone wants to have a doctor or an engineer child, it’s how our culture is. 

So, I would suggest the young influencers prioritize their studies of course. And then in their free time, as a side hobby, they should make content for social media. I am a student of Computer Science, currently in my sophomore year in university. I take both things side by side, as both are very important to me.

Q: How much time does it take to make these transition videos that we all love?

Well, it’s not easy because whenever anyone does something for the first time, it takes him a lot of time to understand the whole process. Once we keep on doing it with consistency, we keep getting better at it, we find the easy way out of it. So at the start, it took me a lot of time and effort to make these videos. Now, it takes less time but the effort is the same or even more than it used to be at the start.

Q: How can one be approached by different brands for their campaigns?

One should have a good understanding of what the brand wants. Usually, the brands look for good dressing sense, good video quality and aesthetic sense, decent content and a good voice (so it could be used in voiceovers if needed). And the market is quite saturated as there are already a lot of people in the industry, and now the influx of influencers is quite high. So, one should always bring in new ideas and new unique trends that can attract the brands.

Q: If you had to choose between Instagram and TikTok, which one would you choose?

I would pick Instagram because I think the audience and users of Instagram are more educated and decent. They know what’s appropriate and what’s not, TikTok is accessible by everyone and has all sorts of audiences. Other than that, Instagram is the most used social media platform and almost all of the brands approach influencers for marketing campaigns on Instagram rather than Tiktok.

Q: Tell us about your first-ever marketing campaign?

So, my first ever marketing campaign was in fact with Walee. I was very excited and I didn’t even have a bank account at that time. So, I gave my father’s bank account instead. I took my family and friends out for a treat. My parents were very happy that I am earning and making an income of my own, so they started supporting me even more after my first paid campaign.

Final Word

Lastly, if you want to become an influencer and are looking for ways to start, we suggest trusting your gut and being authentic. Identify a niche you think you’re best at and start creating valuable content.

You can also join Walee as an influencer to attend our Influencer Training Sessions so that you can receive learning and insights from senior influencers of different niches.  

Become a LinkedIn Influencer: Follow these 8 steps

Become a LinkedIn Influencer: Follow these 8 steps 1024 683 faizan

LinkedIn – as we all know, is a platform for professional activities. Whether you connect or follow a LinkedIn influencer, like, share or discuss anything, they all are backed by a professional purpose.

With the recent updates and features, the platform has been able to bring engagement and more users to interact. According to LinkedIn, the number of globally registered users has now reached 756M+ (and still growing)

As more professionals become available on the platform, LinkedIn Influencers (also known as the opinion leaders) arise from the community. But, what does it take to be an influencer on a professionally populated platform? 

This is what this blog will answer. If you are thinking that only a good number of connections will do the job, check out our blog: Followers VS Engagement, which one you should be concerned about.

Let’s uncover the tips for becoming a LinkedIn influencer.

01. Engaging Content

Regardless of the platform, content is the single most vital thing for anyone becoming an influencer. However, the content can be categorized and created as per the platform’s protocols. For example, Facebook and Instagram can be used to share casual content whereas, on LinkedIn, you will find content related to the professional life of people, career growth, management of work, etc.

Instagram Content
LinkedIn Content

02. Incorporate Video to Present Your Ideas

Talking of content delivery, video is the number one choice of audience. It is the best way to share long-form content, stories, How To’s, and discussions. (Source: Animoto

LinkedIn’s algorithms also regard the video format. The platform has made some upgrades for video format such as it plays automatically while you scroll with it. Another innovation is the introduction of LinkedIn stories which helps people share instant news, countdowns, raw or behind the scenes moments of their efforts. 

So how can this format help you being a LinkedIn influencer?

LinkedIn Ad Sample
LinkedIn Ad Sample

Like mentioned earlier, people engage more with videos featuring a human element. You may share an interesting story or start a discussion or podcast with your peers or other industry experts. 

As you take leverage of video, don’t miss out on the ‘value’ part of your content strategy. Your content (either static, video, or any other format) must provide value to your followers.

You may come up with a professional series of videos discussing how manageable business can be while working from home? In which you share online meetings/interviews with other industry peers.

Breaking-the-ice question: Is it only us or have you seen that most of the LinkedIn ads you see in your feed are in video format?

03. Tell and Relate with a Story

You might have passed through many situations in your career from which you learned something. Whether it is rejection or promotion, or how you helped out someone in the workplace, leadership or people-handling skills of yours, such experiences help others relate and connect with you.

So try to share the stories through your LinkedIn profile and people who have or haven’t passed through such experiences, people who may or may not know you will notice you. Some of them will relate, some will discuss or ask, and some will share their guidance with you.

Nevertheless, all of this will be happening around your story. That’s what an influencer does, right? Share, engage, inspire, influence.

04. Accept Rejections

A number of people possess the desire to be an influencer, however, they don’t get on the ground with their own content. They stay quiet and keep checking (and interacting with) their feed. Remember, if you want to be an influencer, showing up with your own made content is important. 

Yes, it is possible that people on LinkedIn might disagree with your opinions, but that will end up as a healthy discussion. However, if you keep producing honest and authentic content, you will periodically grow as an opinion leader on LinkedIn.

LinkedIn influencer

05. Give what people want i.e. Value

Any content is worthy enough if it is valuable for its readers. Posting randomly will fill your profile with haphazard content. Plan out your content and the purpose it should serve. A well directional content strategy is vital especially if you are becoming an influencer.

Create and post what you think will bring value to your audience. Whether it is a poll, a factoid, info-graphic, statistics, or even a simple status update, it has to be valuable enough for your followers.

Video consumption on LinkedIn (Image source: MWP Digital Media)

Video consumption on LinkedIn

06. Bring people together

A good LinkedIn influencer profile is one that invites its followers to participate and share what they feel. This has become easier with the introduction of LinkedIn polls. But other than this feature, how can you bring people to participate in your content?

There are different ways through which you can produce such content. See the examples below:

LinkedIn Profile Post
LinkedIn Profile Post

07. Offer and ask for help

Offering help is good and common too, however, asking for help as an influencer might sound odd but it is actually not. Rather, it is a great way to increase engagement. For example, you might ask your audience to join you at a specific place to help you with shooting your next vlog or interview. 

That way, you will not only help your audience by sharing valuable content, tips, and consultation but also making them feel helpful by including them in your social media activities too.

08. Create challenges and giveaways

Challenges and giveaways are great ways to get people to land on your posts and even bring others. One might think that giveaways are part and parcel of Instagram or Facebook, but that’s not true. 

There are challenges and similar activities people do on LinkedIn while maintaining the platform protocols. 

Example of giveaway on LinkedIn
Example of giveaway on LinkedIn

So as long as you can keep it relevant and interesting, people will take part in those giveaways.

Let’s Rewind

Now you know what it takes to be a LinkedIn influencer, the stage is set! Move on and start creating content you are best at. Use these tips and learn more along the way.

If you are already on the way to becoming an influencer, how about signing up on Walee today and start collaborating with brands. 

Are you a business looking to push your brand through influencer marketing? Contact us now!

Engagement Rate vs Followers: What matters the most?

Engagement Rate vs Followers: What matters the most? 1024 683 faizan

Have you ever wondered what matters the most among engagement rate vs followers? You’ve likely come across Instagram accounts with thousands of followers. However, it’s not unusual to observe that their posts often garner less than ten likes, comments, saves, or shares. Doesn’t the account’s follower count seem questionable?

As an influencer, do you have a follower trap?

Avoid the Follower Trap

Follower Trap” refers to social media accounts where a mismatch of high follower numbers with low engagement rates exists. This situation occurs for many reasons. These reasons can range from non-active followers to “questionable” activities, such as accounts purchasing thousands of fake followers.

Many believe the follower count metric makes an Instagram account look successful, but not so.  To understand its value, you should compare the follower count with an important sister metric. This metric heavily takes into account Instagram’s algorithm—the engagement rate, or ER.

What’s an influencer’s main purpose?

Essentially, influencers build quality followers who can be “monetized.”  That means brands will hire influencers to promote and sell their products, services and image to their followers as they are potential customers.

Many industry studies stress that the best approach to building a strong, loyal following requires influencers to create and curate content that resonates with their unique fans and followers. This remains valid even if the content receives payment, as long as they present it in a way that aligns with audience expectations and provides enjoyment and reliability. Examples of this approach encompass live product reviews and influencers sharing their ideas on how to use the product.

If this content is likable, the post is likely to have a reasonable engagement amount and followers would likely amplify the content further, by reposting, sharing, or even inviting their friends and family to follow the influencer’s account, thereby increasing the fan base. These newbie followers are likely to interact with the content positively and also refer on… and the cycle continues – success!

Welcome to Instagram engagement metrics where the right numbers can determine the true value of influencers and their audiences.

Why should we keep talking about engagement rates?

Influencers are a bridge between brands and their target audiences, so an influencer’s brand relevance is important. Instagram’s ER measures how well content is performing and generates an indication of positive or negative perceptions by followers, say by the comments left or the emojis used.  ERs ultimately help price an influencer’s worth to the brand and their followers’ value uses engagement rates versus the number of follower accounts as an indication.

How do you measure Engagement Rates?

ERs can be calculated in two common ways, depending on who is measuring:

  • Brands’ Engagement rate by reach = (Likes + Comments)/Reach x 100
  • Influencers’ Engagement rate by audience = (Likes + Comments) / Followers x 100

Plenty of paid platforms that do the math for you quickly and accurately such as IQ Hashtags. 

An influencer’s engagement rate should be continuously improved. It might sound unfair, but for a brand, it may be far better to have a small engaged audience size versus a huge number of followers who will not view, or interact, thereby driving down ER, lower influencer’s value to brands and negatively impact future collaborations. Success benchmarks are also different for each platform –  Instagram is 23% more popular and engaging than Facebook – so different strategies should be tested and the better ones continue to be improved.

What is the average engagement rate?

  • Instagram’s average engagement rate is ~1.22%, (source: Dailypurpose.com) but varies by different factors like industry, product, brand popularity
  • A good engagement rate on Instagram ranges from 3% to 5% 
  • Referencing the graph, there is an inverse relationship between the number of followers and the engagement rate which means nano- and micro-influencers tend to be more effective than macro-influencers and celebrities

Why are accounts unfollowed?

Did you know that Instagram notifies accounts of new followers, but not for unfollows?  So, influencers have to carefully and frequently track changes to have a good understanding of how many followers they are losing daily, ideally the net of new and leaving should always be positive.

Often, unfollows are directly the result of poor-quality followers. For instance, numerous profiles follow a new account with the expectation of receiving a follow-up. If this reciprocal action doesn’t occur, they tend to eventually unfollow.

Also, if influencers purchase followers, then these fake profiles and bots, eventually may get closed. Instagram conducts regular profile reviews to verify their legitimacy and whether they are actively used; otherwise, they may be subject to closure. It’s not uncommon for thousands of followers to vanish overnight in such cases.

How to get followers hooked to your profile?

Two words –  AWESOME CONTENT.

A large follower base doesn’t guarantee automatic high engagement for all new posts—this is a misconception. The key is to align content to audiences’ interests and avoid situations that result in low engagement. Below are the reasons which may be the root cause of unfollowing:

  • Followers are not interested or even ignoring the account due to poor and non-relevant content
  • Content is infrequently posted so followers lose interest
  • Audiences are not connecting with the visuals.

Influencers have many challenges – time, skills, creativity – to create great content and also maintain a quality follower base.  When done effectively, Instagram can enhance organic follower numbers by leveraging its algorithms. These algorithms reference high-engagement content and recommend the account to new audiences with profiles similar to existing followers. As a result, maintaining the right audience and content on your profile is crucial for staying relevant and meaningful.

How to create engaging content?

You can search and read thousands of articles on how to create the right content on Instagram, which focus on your niche. So, if you’re a travel blogger, consider content that your audience may like, such as covering the places you visit and documenting the entire journey, from planning to execution. In the following section, we’ll outline the top five ways you should master the art of creating engaging content, with added examples for a travel blogger.

  1. TEACH SKILLS – share topics about your niche, like how-tos, tutorials, tips and tricks. Examples: how to plan a trip to Peru, tricks to finding the best flight discounts, how to find hotel sponsors, etc.
  2. INTERACT FREQUENTLY – respond to as many followers as possible, including comments on posts, or even host live sessions, a popular trend. Examples: Answer questions on any videos posted, or places recently traveled or answer questions on recent trips.
  3. SHARE BTS – create frequent behind-the-scenes stories, which can be unedited and in a raw version, as no one will mind being on-the-go! Example: experience parts of the trip like viewing scenery while on a bus to another city
  4. GET FEEDBACK – run fun polls and questions to know about your audience. Example: where should they next travel, their preferred content type to their favorite country
  5. INCENTIVIZE ACTION – offer giveaways and lucky draws. Example: tag and then invite three friends to follow their page for a chance to win a giveaway, which could include food coupons or a sponsored gift like a passport cover set by a leather company.

Engage with Walee!

Among engagement rate vs followers, engagement rate help influencers get selected by brands as social advocates for their niches. If you’re an influencer, or a business looking for influencers for your next marketing campaign, you’re in the right place. 

Sign up to Walee now and become a part of Pakistan’s fastest-growing influencer marketing ecosystem!

Download the app now: Google Playstore | Appstore

Best social media platforms for Influencer Marketing?

Best social media platforms for Influencer Marketing? 1200 675 faizan

Social media platforms, in the dynamic landscape of the digital world, are gaining increasing power every day, thereby creating fresh opportunities for influencer marketing.

We say this as we see an increase in the number of social media users worldwide. Last year, new users with an average of 1.3 million joined social media, bringing the global user count to nearly 4.2 billion by the beginning of 2021.

Deciding which social media platform can be fruitful for your business or influencer marketing program can be a choosy task.

Mostly, two social media platforms are known best for influencer marketing. One is Instagram and the other one is TikTok. So let’s dig into the details of both platforms to find out which one is best for you.

Instagram

Launched in 2010, the platform offers a mobile-focused environment to interact with. Broadly, Instagram has been seen as the best platform for influencer marketing. The platform has an audience base of Millennials, Gen Z, and Gen X.

Features

Instagram offers a variety of features for an influencer to create content either in terms of a static or a video. These options are available for content shareable on the feed. Social media content creators share professionally shot images and videos on the feed and maintain their grid as per their niche.

Moreover, Instagram has a ‘story’ feature which makes the content available for 24 hours. There, you have multiple options to interact with the audience including polls, open questions, and quizzes. Instagram stories are used to share instant and raw content as the audiences like to see the behind-the-curtain version of yours.

The interactive nature of Instagram stories has increased the time spent on the app to more than 28 minutes.

Instagram has also launched ‘Reels’ on stories which allow users to create 15-second multi-clip videos with audiovisual effects, and other creative tools. However, this feature is unavailable in certain geographic locations.

Audience

If your target audience lies in an age group of 25 to 34 years, your influencer marketing program should definitely include Instagram as this age group is the most abundant one on Instagram.

They follow celebrities or social media influencers/content creators. Not only that, people on Instagram love to share user-generated content which includes their own images, and stories of their creations as well.

Not to forget the mentioning part of Instagram where people mention each other in different content.

Instagram is a place where you can find a healthy and impactful community. Influencers and content creators interact with their audience, discuss, guide, and recommend.

Tracking and measurement

Instagram offers analytical tools to track and measure the performance of individual posts. This helps in understanding how the content of an influencer is performing, what the audiences like and interact with.

When is the best time to interact with the audience and to what extent the influencer’s content reached and brought new followers?

TikTok

The application is known for shooting and sharing short, musical, and hilarious videos. The app which began as a platform to make lip-syncs and participate in dance trends has now become a full-time career of many social media content creators.

Features

TikTok has provided a great avenue for users to share user-generated content which includes everyday vibes, as well as tips and tricks, entertainment, and challenges.

In parallel, we have seen many influencers who became famous from the same platform for creatively converting the daily routine moments.

As the platform is video-based, it offers more features to shoot videos creatively thus enabling its users to make the most of their mobile phones.

TikTok favors original content and by following different best practices, your video can get a chance to appear on the ‘for you’ page of the app.

Audience

About 33 million users access the app to interact with the content. With the great potential the platform offers, many brands have accessed TikTok with influencers and have found great results. 

Regardless of the fact that TikTok is comparatively new in Pakistan, brands like Cadbury, Samsung, and Huawei have run their influencer marketing campaigns on TikTok.

Around 60% of TikTok users lie between the ages of 16 to 24, making it a primarily Gen Z platform. This gives the brands an opportunity to target their audience group which is kids or Gen Z. 

The platform is interactive in nature and requires its users to perform on camera while shooting a video. So if you are thinking to appear on TikTok, plan out some activity that entices the audience to participate.

Tracking and measurement

Like Instagram, TikTok also offers certain features to track and measure the performance of your content. The analytics are more or less similar to Instagram where one can find followers’ information as well as profile visits and video views.

TikTok or Instagram?

So having adequate knowledge of both the platforms, their audiences, and how they work, how should one decide which platform is best for their influencer marketing program?

The answer lies in the audience. Wherever your audience is active should be the targeted platform for influencer marketing campaigns.

Both platforms have their distinct genres. So the next big thing is which platform is aligned with your brand’s communication.

Sometimes, you may find that both platforms can work best for you as your target audience is available and active on both platforms.

On the contrary, there may occur some cases where both platforms might not work best for your business.

To find the best platform for your business and the top-performing influencers on those platforms, sign up on Walee and kick start your influencer marketing campaign. Moreover, you can create your online presence by creating your Walee shop.

To see how your campaigns and influencers are performing, Walee provides you a real-time dashboard that makes it easy for you to track, measure, and control your campaign along the way.

Interested in starting your first Influencer Marketing campaign? Contact us now!

Influencer Marketing Strategy & Seamless Execution

Influencer Marketing Strategy & Seamless Execution 1024 682 faizan

There was a time when Influencer Marketing was limited to celebrities and dedicated bloggers only. But now, since the rise of influencer marketing, it has opened new doors for businesses and brands to connect with their potential consumers and audiences.

A decade ago, direct selling and testimonials used to be seen as the only way of influencer marketing, with known and famous faces. Thus, making it an expensive mode of promoting a business.

However, in today’s millennial era, there’s been seen a shift in perception of people from celebrities with a massive following to bloggers and micro-bloggers producing unique, genuine, user-generated content.

Today, we can see different people in different categories creating good content and maintaining a healthy community. So if you want to know whether influencer marketing can help your business in exploring new possibilities, keep reading on.

1. Make your objectives clear

Before jumping into the horizon of influencer marketing, take out some time beforehand and make things clear regarding what actually are you trying to get out of influencer marketing.

Does your brand really need an influencer marketing program? If so, how you can capitalize from this corner of marketing? Having clear objectives will provide you with concrete ground to build your influencer marketing strategy on.

Most businesses prefer influencer marketing either to create awareness about their business or generate sales. Having these broad objectives, it is important to further refine the objectives which align with your brand needs.

Maybe you want to expand your customer base in a different demographic. Or you may want to introduce a new product to your existing customer base. Or you might want to increase social mentions of your brand by igniting word-of-mouth activities.

Most influencers have a specific following and they can make your message reach a specific audience group. So with your broader goals, keep a note about how you will be converting your broader goals into small, specific, and effective actions.

2. Finding influencers

Once you have a clear understanding of what you want to take out from influencer marketing in terms of your objectives, it is time to look for those which can convey your message in the most relevant manner.

Just like other strategies, research is the first step. Start with one platform first then expand to other ones. Your brand should also have a presence on that platform.

If you are not sure which platform is best for you, use different social listening tools which can help you identify your potential platforms and the influential voices. Also, check out our detailed guide on finding the right influencer for a campaign.

While you research, keep the below things in mind:

  • The influencer should be relevant to your business or creating content that is relevant to your audience
  • The social media content creator has a good engagement rate with a significant number of followers
  • Some influencers are in the growing phases of their social career but have a good engagement rate. So, if you can compromise on the follower count, you can get an effective engagement rate with a very specific audience
  • The person should be authentic as well as their followers. Beware of fraudulent activities. Do check the comments and whether are they maintaining conversations with their followers.
  • Look for branded content they have shared. You will get an idea of what they are capable of and how you want them to work with you

To help you avoid all this hassle, you can simply register on Walee and connect with a community of influencers.

3. Budgeting and management of the campaign

While you search for the platforms and influencers, choose the type of influencers with which are you interested to work? Would you like social media celebrities with huge follower numbers? Or are you comfortable with micro-influencers having less than 2000 followers? You might like to work with someone having between 5K to 10K followers. Your selection of social media content creators will directly affect your budgets.

Once you lock the type of influencers you will be working with, start creating your budget. Also include the time for planning, developing, executing, and reviewing the entire plan.

Unlike an automated campaign, influencers are human and most of them don’t like to be controlled. They are creative people and constantly manage multiple partnerships too.

Some of them might miss your deadline to post at a specific time or alter the requested call to action in their communication. For that, you will need to invest your time in maintaining a fruitful relationship with them. Then you will be able to bring out their natural talent in the best interest of your brand.

4. Track and control your campaign

As you launch your influencer marketing strategy, keep it on track and making necessary changes is equally important. There are different ways to track your campaign such as speaking with influencers regularly or checking their profiles where they have posted about your business.

If you have run a sale-focused campaign, then you can track and monitor in real-time through Walee dashboard. It makes it easy for you to track every influencer working for you and how they are performing in terms of bringing sales for your business.

Final Word

An influencer can stay but the industry of influencer marketing and its operating procedures have changed completely in a short period, and this same industry may become entirely different from today. However, this article will help you to start drawing your campaigns on the canvas of influencer marketing. But like other marketing areas, influencer marketing is constantly evolving so be ready for change.

So after knowing the value of this industry, let us guide you about how can you create an influencer marketing strategy.

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