Content Executive

1 Position- Karachi, Pakistan

Role Overview

Walee is looking for a strategic Content Executive to play a key role in building our Creator Content function. This position emphasises content development, proposal writing, and overall content strategy to enhance in-App paid and organic campaigns. The role demands autonomy, strategic planning, creativity, and efficient project management within set timelines.

Key Responsibilities:

  • Strategically oversee end-to-end content strategy and direction.
  • Analyze performance metrics, providing optimization insights.
  • Collaborate cross-functionally to align content strategies.
  • Understand client strategy and develop content aligned with their requirements.
  • As the content strategist, you will research trending sounds and ideologies, and use them to create the vision/script for our videos.
  • Develop and execute editorial content campaigns, incl. XFN stakeholder management.
  • Localise and execute regional and global content campaigns.
  • Planning and execution of all in-app tools, across all Vertical and vertical projects.
  • Optimize content discovery and accessibility in-app by working with internal systems and teams.
  • Analyze and utilize data to make informed decisions with the goal of improving content consumption.
  • Ensure UI text meets content standards, and be a champion for best practices

Skills and requirements:

  • Minimum 2 years of relevant experience in a creative agency, influencer marketing agency, or similar environment.
  • BA/BS degree in Communications, Marketing, Digital Media, or PR, or equivalent practical experience.
  • Understanding of social media best practices, online marketing, and engagement techniques.
  • Strong attention to detail and excellent verbal, written, and presentation-oriented communication skills.
  • Experience in influencer/talent/creator communication is a plus.
  • Experience with regional, multi-market campaign work is a plus.

Market-competitive remuneration and benefits based on seniority and contribution.

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