Marketing Associate

1 Position- Lahore, Pakistan

Role Overview

Walee is looking for a Marketing Associate to join our dynamic team in the fast-growing influencer services industry. As a Marketing Associate, you will play a key role in developing and executing marketing strategies to drive brand awareness and conversions. This position offers an exciting opportunity to work in a dynamic and innovative environment, collaborating with influencers, clients, and cross-functional teams.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans and campaigns to promote our influencer services, targeting brands, agencies, and influencers.
  • Conduct market research to identify industry trends, competitor activities, and emerging opportunities.
  • Create compelling marketing collateral, including brochures, presentations, case studies, and website content, to effectively communicate our value proposition.
  • Collaborate with the creative team to develop engaging and visually appealing marketing materials.
  • Manage social media channels and develop strategies to increase tractions
  • Collaborate with influencers to create co-marketing opportunities and develop mutually beneficial partnerships.
  • Coordinate and attend industry events, conferences, and trade shows to promote our services and network with potential clients and influencers.
  • Track, analyse, and report on marketing campaign performance, utilising data-driven insights to optimise future initiatives.
  • Stay up-to-date with industry best practices and innovative marketing techniques.

Skills and requirements:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum of 4 years of experience in marketing, preferably in the influencer services industry / Agencies/ Brand.
  • Proven track record in developing and implementing successful marketing strategies and campaigns.
  • Strong understanding of influencer marketing trends and best practices.
  • Excellent written and verbal communication skills, with the ability to create compelling content.
  • Proficiency in social media platforms, analytics tools, and content management systems.
  • Exceptional project management skills, with the ability to prioritise and meet deadlines in a fast-paced environment.
  • Strong analytical mindset with the ability to gather and interpret data to drive marketing insights.
  • Self-motivated and proactive, with a passion for staying updated with the latest marketing trends and industry developments.
  • Team player with excellent interpersonal skills, capable of building and maintaining relationships with clients, influencers, and cross-functional teams.

Market-competitive remuneration and benefits based on seniority and contribution.

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