Senior Strategy Manager

As a Senior Strategy Manager you will be responsible for driving the development and execution of strategic initiatives in the field of influencer marketing and media/creative strategy. As a seasoned professional with 8-10 years of experience in the industry, you will leverage your expertise to develop impactful strategies and build strong relationships with our clients and agency partners, and to collaborate with cross-functional teams to develop and implement creative, content, PR and narrative building strategies in response to business briefs specifically for Influencer Marketing. You will be a thought leader when it comes to the Creator Economy. This position requires a deep understanding of media and creative strategy, influencer marketing, strong problem solving skills, and the ability to thrive in a fast-paced environment.

• Work closely with clients and agencies to understand their goals, target audience, and brand messaging.
• Conduct in-depth market/macro research and competitive analysis to identify industry trends, consumer  insights and competitor strategies that inform our strategic decisions.
• Collaborate with cross-functional teams to develop and maintain our strategic plan, including long-term goals, objectives, and action plans
• Monitor the progress of key initiatives and provide regular updates to senior leadership and stakeholders
• Collaborate with cross-functional teams, including creative, content, and analytics teams, to develop integrated influencer marketing campaigns.
• Oversee the end-to-end execution of campaigns, ensuring adherence to timelines, budgets, and quality standards.
• Monitor campaign performance, analyse data, and provide actionable insights to optimise future strategies.
• Foster a collaborative and innovative work environment, encouraging the team to think creatively and strategically.

• Bachelor’s degree ideally in business, marketing, economics, engineering, computer science field with 8-10 years of experience in strategy consulting, in-house strategy at a tech company/startup, media/pr agency or a similar analytically rigorous role.
• Strong analytical and critical thinking skills, with experience in data analysis and problem solving. You should be a structured thinker who is comfortable with ambiguity and is able to break down complex problems into well-structured tangible components
• Strong understanding of influencer marketing trends, best practices, and industry dynamics with a proven track record of successfully crafting and executing influencer marketing or creative strategies.
• Exceptional relationship management skills with a proven ability to build and maintain strong client and agency partnerships.
• Superior time management and organisational skills to manage multiple priorities and the ability to rapidly adapt to a changing scope and evolving business requirements
• Experience in managing influencer campaigns across various social media platforms.
• Proficiency in using influencer marketing platforms and tools.
• Familiarity with data analytics and campaign performance measurement.
• Ability to adapt to changing industry trends and client needs.
• Having a diversity of experience in both the Public and Government sector is a plus.

Market-competitive remuneration and benefits based on seniority and contribution.