Senior Vice President, Creator Media

1 Position-Karachi, Islamabad, Pakistan

Key Responsibilities:

Strategic Planning
  1.  Be a multidisciplinary media leader, delivering world-class data-driven media strategies and plans for Walee’s client portfolio, such as by continuously identifying and applying emerging technologies, business and industry trends in the creator space
  2. Develop cross-sell and upsell sales strategies for WALEE’s martech platform, by identifying new, and expanding on current, business opportunities.
  3. Identify business and client needs and then apply practical knowledge of incorporating data-driven media strategies using Walee’s platforms and services, and achieve the best media plans and outcomes.
Stakeholder Management
  1. Lead media planning and serve as primary contact for key accounts for strategic management, while ensuring business-as-usual resources for business development are in place.
  2. Formulate strategies for client briefs, with internal teams, based on Walee’s past campaigns and case studies, requirements, experience, and industry knowledge.
  3. Design and deploy frameworks for achieving excellence in experience delivery to Walee’s in/external stakeholders for KOL media buying.
  1. Promote best-in-class relationship management processes, services, and experiences to clients – brands, agencies, and partners – to improve on GMV and growth metrics from previous periods.
  2. Develop, implement, and maintain integrated media plans for all clients, deliver against objectives/strategies; proactively investigate media opportunities, and craft well-supported points of view.


  1. Possess a minimum of 10 years relevant experience with digital media agency and platform ad-sales, with experience in managing a multi-million dollar digital media portfolio for Top Advertisers in MENAP.
  2. Is passionate about the creator economy and is/can be a thought leader in this space, together with related topics such as marketing data, problem resolution, and innovation.
  3. Has proven experience in managing and applying tactical-to-strategic initiatives related to data, media planning, and end-to-end processes that embed new ways of working e.g., optimizing project management systems; with preference given for multi-market campaign execution know-how.
  4. Performance-driven and thrives in a fast-paced and dynamic workplace via exceptional organizational and people management skills.
  5. Demonstrates exceptional written and verbal communication skills in English and Urdu; Arabic is a distinct advantage.


Market-competitive remuneration and benefits based on seniority and contribution.

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