#OraanPaisaAsaan
| Platform: | |
| Content: | 50+ posts and stories by influencers |
| Total Impressions: | 1 Million+ |
| Signups: | 35% above targets |
| CTR from ads: | 50% above target |
Campaign Objective
To generate brand awareness and leads using Walee’s Impressions campaign
Oraan’s Story
Oraan is Pakistan’s first female-led fintech aiming to empower women financially. Oraan makes the savings journey flexible, simple,and reliable via their three core services:
- Oraan Committee
- Oraan Wealth
- Oraan Coach
Campaign Targets
- 500,000 Impressions
- Influencers creating quality content
- First-time User Signups
Campaign Deliverables
- Generate leads by filling information request forms
- Engage with tech-savvy women influencers
- Get great content to build awareness of Oraan’s brand and services
Influencer & Affiliate Tasks
- Motivate followers on social media to sign up for Oraan and get free membership
- Create interesting content such as experiences and thoughts about Oraan, with their followers
- Use hashtags #Oraan #DareToDream #OraanPaisaAsaan and #MakeItHappen on their content
- Motivate interested people to sign up Oraan membership against 70 PKR per signup
Result
Exceeded the required impressions results by 104% with sign up target exceeding by 34% and CTR results from ads resulting in above market average stats.
Content Highlights
@riddahashimkhan
@duaamjad
@iqrakanwal.official
@ fatima.imran
