State of Social Media 2022 Report

The report depicts the current state of social media and digital creation in Pakistan & MENA countries amongst professionals working with social media, marketing, agencies as well as PR and communications.

In order to address the query, various surveys were conducted gathering data from 1004 respondents during Jan-June 2022. The survey consisted of various questions related to various KPIs of social media. Our report provides answers to the following questions, among others:

  • What are the best utilised social media channels with maximum reach?
  • How many B2B and B2C companies use influencer marketing?
  • What is the most important social media channel that companies are using?
  • What top five social media metrics are company measuring?
  • Has Covid-19 pandemic changed how social media for business is perceived in your organisation?

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