Senior UI/UX Associate

1 Position- Lahore, Pakistan

Key Responsibilities

  • Collaborate with product management and engineering to define and implement innovative solutions for the product direction, visuals and experience
  • Execute all visual design stages from concept to final hand-off to engineering
  • Facilitate product vision by researching and conceptualize original ideas that bring simplicity and user-friendliness to complex design roadblocks
  • Translate concepts into user flows storyboards, user journeys, user flows, wireframes and mockups around customer’s needs that leads to intuitive user experiences.
  • Make strategic design and UX decisions related to both core and new functions, and ideate upcoming features.
  • Present and defend designs and key milestone deliverables to peers and executive level stakeholders
  • Take a user-centred design approach, conduct user research and evaluate user feedback
  • Establish and promote design guidelines, best practices and standards


  • 3+ years of experience designing consumer products across multiple platforms including iOS, Android and Web.
  • A strong portfolio on projects creating interfaces, large scale websites and applications.
  • Expertise in UI/UX design and prototyping tools such as Adobe (XD, Photoshop, illustrator etc.) Figma, Sketch, InVision , Miro and the like are must.
  • Familiarity with a variety of both qualitative and quantitative research methods, and know how to apply them in a design thinking-like process.
  • Extensive experience in using UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design.
  • Up to date knowledge of design best practices and emerging technologies.
  • Ability to work calmly and maintain good judgement in fast-paced, high-stress environments.
  • A solid grasp of user-centred design & testing methodologies, subsystems, and usability & accessibility issues.

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