Benefits
Identify Trends and Opportunities
- Enhanced Campaign Engagement Planning
- Better performing campaigns identification
- High-performing influencer content identification
Campaign Content Planning
Design campaign schematics and content smartly by considering factors like
- Locations
- Design elements
- Posting schedules and frequency
- Information that’s not readily available in one place.
Influencer Selection
- Performance based influencer selection
- Qualitative and quantitative data analysis
- Assignment of weightage against factors like engagement rates, audience quality and content.
Define Benchmarks
- Improve marketing investment
- Develop relevant benchmarks with recent data
- Set realistic performance expectations
- Consider factors like shifts in follower numbers, engagement rates and Influencer Quality Scores, among others.
Influencer Compliance
- Influencer Hygiene focused data
- General Data Protection Regulation adherence
- Data Deprecation Protocol Readiness adherence
Market and Competition Analysis
- Comprehensive influencer marketing industry analysis
- Opportunities to boost your next campaign
Choose influencers for your next campaign using Walee Influencer Insights
Who?
Understand influencers’ audiences who engage with their content by deep-diving into their demographics, such as
- Gender
- Age
- Location
- Interest and more
Who?
Understand influencers’ audiences who engage with influencers’ content by deep-diving into their demographics, such as gender and age, location and other important criteria.
- Gender
- Age
- Location
- Interest and more
Why?
Walee Influencer Insights analyses the content elements that could impact performance, such as
- Content type (images or videos)
- Placement (single entry to carousels)
- Sponsored content
- Non sponsored content
- Clothing styles and much more
Why?
Consider the vast range of scenarios for when audiences appear to better engage with content and take into account a wide range of factors, from influencers’ activities to their appearance.
- Content type (images or videos)
- Placement (single entry to carousels)
- Sponsored content
- Non sponsored content
- Clothing styles and much more
What?
Consider the vast range of scenarios for when audiences appear to better engage with content and take into account a wide range of factors like
- Influencer activities
- Influencer sentiment
- Technology items used
- Political and social issues discussed and more
What?
Consider the vast range of scenarios for when audiences appear to better engage with content and take into account a wide range of factors like
- Influencer activities
- Influencer sentiment
- Technology items used
- Political and social issues discussed and more
When?
Consider the frequency and timelines of when content was posted alongside its engagement outcomes, and make reference to additional levels of context, like
- Life events
- Public events
- Time of the day and more
When?
Consider the frequency and timelines of when content was posted alongside its engagement outcomes, and make reference to additional levels of context, like
- Life events
- Public events
- Time of the day and more
Where?
Identifies the locations where the influencer created the content and maps the overall engagement ratio with other factors such as
- Indoor visual setting
- Outdoor visual setting
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Where?
Walee Influencer Insights identifies the locations where the influencer created the content and maps the overall engagement ratio with other factors such as
- Indoor visual setting
- Outdoor visual setting
Walee Industry Insights
Access a 360 degree holistic view of the influencer marketing industry to get valuable and timely insights to plan and deliver campaigns for greater impact
Walee Industry Insights
Access a 360 degree holistic view of the influencer marketing industry to get valuable and timely insights to plan and deliver campaigns for greater impact
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Identify, shortlist, and finalize influencers for your next marketing campaign using Walee Influencer Insights
