Blog

The rise of creator brands has helped Social media influencers surpass traditional brands and shake up established systems with their own brands. Influencers interact with…

In 2023, there’s some exciting news for YouTube enthusiasts! Google made headlines at the start of the year when it decided to discontinue its cloud…

The importance of earned media value (EMV) in today’s marketing landscape cannot be overstated. EMV is a measure of the value of unpaid media coverage,…

BEYOND INSTAGRAM: THE FUTURE PLATFORMS FOR INFLUENCER MARKETING In Pakistan, marketers often confuse Influencer Marketing for Instagram alone. And yes, Instagram has made it very…

In recent years, influencer marketing has emerged as a powerful tool for brands looking to connect with their target audiences in an authentic and engaging…

Marketers often confuse two strategies building brands and engaging target audiences: influencer marketing and public relations (PR). It’s easy to brush off saying “We want…

In the last decade or so, social media has become a key platform for influencers to showcase themselves, build their brand, and engage with their…

What gets you excited when you think about how to secure your dream campaign? Is it the content, technology, futuristic approach, influencer or the brand…

Becoming an influencer is an exciting opportunity to share your passions and interests with a wider audience. Create your own niche as an Influencer and…

With the ever-growing number of social media platforms, it can be overwhelming to identify which one is worth your time.  Choosing the right platform is…