WALEE, the leading MarTech platform in Pakistan and the MENA region, proudly sponsored the Pakistan Young Lions Competition, organized by the Pakistan Advertisers Society (PAS). The event unites young marketers nationwide, allowing them to display their creative talent and problem-solving skills to expert judges.The winners will represent Pakistan in the 2023 global competition at the Cannes Lions International Festival of Creativity.
PYLC Competition & Team Formation
The competition invites advertising and branding professionals aged 30 or under to solve a marketing brief in 24 hours. The competition was divided into two categories: The Young Marketers Competition (YMC) and the Young Digital Competition (YDC). As a total 76 young professionals teamed up in pairs, forming 38 teams of participants in each contest. The brand assigned in the YMC was The Citizens Foundation (TCF), while the YDC participants worked on WALEE’s brief. The challenge required the teams to incorporate WALEE’s Influencer Marketing (IM) tool to create solutions for their respective cases.
WALEE’s powerful social listening AI forms the foundation of the unique IM tool. It provides users with Influencer Quality Scores (IQS), a proprietary scoring system to identify the right influencer mix for a brand’s campaign. The scoring is based on multiple important and relevant factors such as reach, engagement, impressions, and content analysis.
Team IMF from AdCom won the YDC, while Team Snack from CBL was victorious in the YMC category. The 4 winning participants will get a unique opportunity to represent Pakistan at the Cannes Lions International Festival of Creativity. They will be competing against national winners from other countries at the prestigious global platform.