When you look at the content created by influencers, you might look at good numbers of engagement, but is that the only metric with which you can measure ROI? We think not. Below we present some ways to track and measure your influencer campaign performance.
Remember we talked about asking your influencers to become affiliates. That’s where Walee comes in. Using the platform of Walee, your influencers can get their UTM link with which you and they can track their performance in terms of website clicks, impressions, and most importantly; sales.
Check whether is there any spike in the number of brand mentions and their context too. How people are talking about your brand or any communication of your business. This can easily be done by our Walee Enterprise Social Listening tool, which fetches every post or tweet mentioning your brand name.
As influencers start advocating your brand, see whether it has changed your brand perception (from negative to neutral or positive). Do people recognize and recall your brand in the market?
From where you are receiving the most mentions and traffic? Is the source relevant to your industry or niche? Are the topics related to your business?
As you track and measure these technical points of your post-collaboration, and you match the results with the objectives, you can find room for improvement.
This will help you to focus on the concerns your audience and customers might have regarding your brand.