Influencers, as we all know are social media celebrities. People follow these content creators and love to watch their content in their social media feeds. Not only that, 49% of them refer to their favorite brand advocates when making certain purchase decisions.
So, do these influencers contribute to conversions? The answer is an absolute yes. About 40% of users made purchases after watching a product on Twitter, YouTube, or Instagram.
Many brands have incorporated influencer marketing in their marketing strategy. But, to make the most out of it, organizations need to convert influencers into their brand advocates.
And how will you be able to do that? Here, we bring you six ways that will help you to achieve this.
01. Influencers takeover your social media
Normally, when companies conduct influencer marketing activities, they send their products to influencers or ask them to shoot testimonials. Influencers publish that content on their social media while tagging the businesses.
That’s a traditional influencer marketing tactic. Here, you turn the tables around. You ask influencers to take control of your social media for a certain period of time. This will give your brand a face people can relate to. It will also help in recalling your brand when that same influencer will appear on their mobile screens.
For example, you can invite influencers to take a master class using your brand. Influencers of Pakistan shared their influencer’s video highlighting how to keep COVID away.
02. Educating and interacting with the audience
Educating the audience about your product or business, discussion sessions, launching a new product, or interacting one to one with the audience can be best done through Live sessions.
Not only that, when such sessions will be hosted by influencers of your niche, people would want to see what the session is all about and what will they get from it. This will put the audience’s trust in your brand.
For example, a service-based business can provide training or hold a session about a certain topic. This will make the audience hook with your brand.
03. Series of a content
While posting influencer-made content in the form of ‘take over your social media’ is a good tactic. An upgraded level of the same tactic is to produce content serially. That is, either you take one influencer to speak on different topics related to your niche. Or take different brand advocates to speak on a similar topic.
Also, multiple sessions of different influencers altogether can be held to create a panel discussion between influencers and the audience. Podcasts or interviews can be another way to communicating your brand message through an influencer’s voice, on your social media.
For example, Influencers of Pakistan arranges its training programs periodically with different influencers sharing their expertise about how to become and grow as a successful influencer.
04. Using influencers as affiliates
Affiliate marketing is a great way to bring conversions. Whenever a sale takes place due to an influencer, s/he gets paid with a certain percentage of the sale amount.
You might face challenges while converting your influencers into affiliates i.e. they might not trust your product or ask for an amount to promote your products as affiliates.
But, if you have already established a good relationship with influencers and conducted the above-mentioned activities with them, they will be able to collaborate with you on a commission basis.
05. Understand and value influencer’s ideas
In normal practice, influencers are given instructions to create certain content. However, they are also given the freedom to create content in a way that meets the objective of collaboration.
But, when you give them the liberty to create content as per their understanding, the results will be different. Because these influencers understand your audience better than you. They know what kind of content they love and engage with.
By giving influencers the liberty to create content, they feel comfortable and friendly. Thus leading to a long-term relationship. Also, when influencers have a better understanding of a brand, they feel more comfortable working with them and generate better ideas.
For example, you may ask your best influencers to create a WOW moment at your product launch, by making their presence surprisingly.
06. Track your influencer activities and measure ROI
When you look at the content created by influencers, you might look at good numbers of engagement, but is that the only metric with which you can measure ROI? We think not. Below we present some ways to track and measure your influencer campaign performance.
Use UTM links
Remember we talked about asking your influencers to become affiliates. That’s where Walee comes in. Using the platform of Walee, your influencers can get their UTM link with which you and they can track their performance in terms of website clicks, impressions, and most importantly; sales.
Number of mentions
Check whether is there any spike in the number of brand mentions and their context too. How people are talking about your brand or any communication of your business. This can easily be done by our Walee Enterprise Social Listening tool, which fetches every post or tweet mentioning your brand name.
As influencers start advocating your brand, see whether it has changed your brand perception (from negative to neutral or positive). Do people recognize and recall your brand in the market?
Source of traffic
From where you are receiving the most mentions and traffic? Is the source relevant to your industry or niche? Are the topics related to your business?
As you track and measure these technical points of your post-collaboration, and you match the results with the objectives, you can find room for improvement.
This will help you to focus on the concerns your audience and customers might have regarding your brand.
How we can help you in meeting your influencer marketing objectives
Do you feel trouble finding the right influencers for your business? Or do you think it is too time taking to search for influencers? You might have found the influencer you want to work with but don’t know how to approach them?
That’s where you will need Walee. We help you in finding the best fit for your influencer marketing campaign, provide you relevant details like their niche, the content they create, their audience details, etc.
With Walee, you make informed decisions on every corner and measure performance in real-time so that you control your campaigns promptly.
Tried and trusted by leading brands such as Reckitt Benckiser, Burger King, and more, with a community of 100k+ influencers and affiliates, we make sure you get the maximum satisfying results of your campaign and therefore, turn influencers into your brand advocates.
Lets’ connect now and tune up your influencer marketing.