Marketing

With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time. Choosing the right platform, one that suits your niche and is in line with the sort of content you are creating, is one of the major factors in building your following online. Each platform on social media offers a unique set of features, audiences, and content types. Hence, it is important to tailor your content according to what works on that specific medium.

The choice of platform is not just dependent on what sort of content you are creating or aspire to, but also needs to be in accordance with the genre you want to specialize in, be it fashion, lifestyle, gaming, food, etc. amongst other considerations. One needs to identify where their content will be most successful in terms of views, reach, and engagement, before creating & uploading it. But don’t you worry, we’ve got your back. Here are some factors to consider when choosing the right platform for your content.

Content-Type: Some platforms are more visual, like Instagram and TikTok, while others, like Twitter and LinkedIn, are more text-based. If you’re a visual content creator, then platforms like Instagram and TikTok will be a better fit for you. But if your forte is writing, then Twitter or LinkedIn might be your cup of tea. Similarly, in terms of upload, blogs are usually hosted on websites and long video formats are more suitable for Youtube. However, since the mediums compete with each other for consumers’ attention and time, the boundaries are less rigid. Hence, in the footsteps of TikTok, Youtube shorts, Facebook, and Instagram reels; highlight the increasing trend of short video format consumption, which can also drive better results for other content types as well.

Audience Mindset: Different platforms attract different types of users with different mindsets.. For example, Instagram is known for its highly visual content and tends to attract a younger, more fashion-conscious audience; focusing more on aesthetics and creativity with its content often being centered around fashion, beauty, and lifestyle. On the other hand, TikTok has a more lighthearted and playful audience mindset and comprises a younger and more creative user base. The platform is based on short-form videos, which focus heavily on music, lip syncs and act outs. Most of the content is often characterized by humor, relatability, and a sense of fun. Meanwhile, Facebook has a more diverse audience base and can attract users of all ages and interests. This platform is more conversational, and users often use it to engage with others and share their thoughts and opinions. Thus, consider the type of audience you want to reach and then choose a platform that attracts the same type of audience.

User Behavior: It’s also important to consider how people use and engage with each platform. For example, Instagram is often used for browsing and passive consumption, while platforms like Twitter, Facebook, and LinkedIn are more actively used for discussion and engagement. Think about the type of interaction you want to have with your audience and choose a platform that supports it.

Engagement Rates: One of the key metrics to consider, when choosing a social media platform is the engagement rate. This metric shows how actively your followers are interacting with your content. High engagement rates on a platform represent a more attractive audience base with maximum exposure to the target consumers for your content, giving a better chance of building a strong following. Hence, pre-empting and eventually choosing the space (on the basis of results), where your audience is likely to engage more, can work wonders.

Impressions: Getting higher impressions for your content is another important metric to keep in mind when choosing a platform. Impressions refer to the number of times your content has been seen. The more impressions you can get, the more visibility it will have and the greater your chances of building a following. So the social channel where your content can get greater impressions should also be a contributing factor, if not entirely determining the medium of choice.

In short, not all social platforms are suited to every creator’s style, content type, audience mindset, and behavior. It’s essential to take the time to understand each platform, and its metrics, so you can make an informed decision about which platform is best for you. By doing this, you can maximize your chances of building a successful audience base and growing your following.

Check out Walee’s Creator Academy to learn more tips and tricks. Keep creating!

WALEE under its CREATORS ACADEMY initiative has partnered with Faizan Sameer’s FOOTBALL FACTORY to identify and develop the next generation of social media stars in Pakistan. The partnership is built on a shared vision of grassroots development that aligns with both organizations’ goals i.e. to provide new opportunities for the youth, nurture talent to a world-class level in Pakistan, and create more opportunities for rising sports players and influencers.

The best thing to come out of this partnership is the LEGACY CUP, an inter-school football tournament that took place from the 24th-26th February at Ayub Park, Rawalpindi, Pakistan. Ten teams from different schools participated in the cup and BMI won by 8-4.. Along with cash prizes and grand trophies, athletes will be offered mentorship programs, workshops, and other initiatives across Pakistan. The event is the first step in empowering the youth with the necessary skills and knowledge to become successful football players; Train them through professional coaching and create opportunities for social influence. The idea is to create a sustainable and thriving sports ecosystem in Pakistan that produces world-class talent and influencers that can enter into and match the global sports industry

About Football Factory

FOOTBALL FACTORY is Pakistan’s first independent grassroots development program to cater to indigenous football talent and groom them into skilled footballers and sportsmen to play for and represent Pakistan at the highest competitive level. Faizan Sameer, CEO & founder of the Football Factory expressed his views with excitement, “The vision of Football Factory is to provide a platform at the grassroot level so we can develop the young generation to finally see our dream come true of watching Pakistan play in the World Cup in the near future. Since, no elite football can be complete without grassroot football, as it builds a strong foundation for the same, and without it, there can be no infrastructure and pathway for young men and women footballers to play for and represent Pakistan at the international level”. Faizan is a UEFA CFM graduate and experienced Football Coach with an international degree from the University of Lausanne in Football Management

About Walee Creators Academy

WALEE CREATORS ACADEMY, in collaboration with IOP (Influencers of Pakistan), is giving aspiring content creators, a learning platform to gain first-hand knowledge from the pioneers of the Pakistani Influencers Industry, featuring well-curated guidelines, and how-to video tutorials on ways to earn and increase revenue by improving their content, grow their following and increase engagement.

Commenting on the partnership, Ahsan Tahir, CEO and co-founder of WALEE also extended his support on the occasion with inspiring words, “This partnership encapsulates our vision of unifying the creator economy while helping the youth bring out their best potential at every level related to sports and digital media. We believe that developing sports influencers is essential to promoting football and creating a positive social impact in today’s digital era. By providing such opportunities, we can equip young enthusiasts with the skills and knowledge they need to excel in the industry and make a significant contribution to the influencer world in the coming years.”

Legacy Cup is just the start of this collaboration with FOOTBALL FACTORY,  WALEE aims to promote football by developing sports influencers in Pakistan. The goal is to provide a platform to the local community of football players and create influential sports figures who can inspire and drive positive change in society, leading Pakistan towards world-class football, where our teams can compete at the international level.

For more updates , please follow our  instagram page [https://www.instagram.com/waleepakistan/] or subscribe to our youtube channel [https://www.youtube.com/@waleeorg].

In the age of digital marketing, influencers play a vital role in creating brand awareness and generating leads. The main reason for that is people tend to trust the recommendations of influencers because of their relatability and popularity. But what determines the success of an influencer? Follower count or engagement rate.

One can be easily deceived by the massive number of followers an influencer has, but the real question is: are those followers even organic? Or are they just paid? It does the brand no good if the followers are not real and do not engage with the content created by the influencer.

Engagement is defined as the likes, shares, and comments on a post, and when you divide it by the number of people seeing that content, you get the engagement rate. It tells us how much the followers care about the content that the influencer posts. You can have thousands or even millions of followers; but if the engagement rate is not good, the number of followers hold no importance or benefit.

An influencer is called an influencer because they have the power to influence an action. That is why having a good engagement rate is better than having a vast number of followers – Quality over quantity.

This means having quality followers is immensely important. They can be simply defined as active accounts that engage with your content rather than fake audiences or passive user handles, who are just sitting as a number on your profile. To get a real picture of this, WALEE with the help of its AI and social listening tools has developed a proprietary scoring method called IQS (influencer Quality Score). This has increased the reliability of comparison across influencer categories and can help assess the quality following of an influencer whether he or she is a mega, micro, or nano influencer with respect to following.

Each influencer has its own niche and passion points. It is important to choose the content creator relevant to the subject of the campaign and not just based on their popularity. For instance, if your campaign is related to cricket then Wasim Akram would be the right choice, not Mathira.

While some brands still rely on the number of followers an influencer has as their main metric for success, more and more brands are turning to engagement rate as their primary metric. And rightfully so! The number of followers an influencer has doesn’t always equate to engagement. Sometimes it’s quite the opposite. 

Unless it is just a mass awareness campaign with no set KPIs, brands prefer to work with an influencer that will help them in increasing the number of conversions/engagements, or any other KPI that they have set.

Try and figure out depending on your target group and its age bracket what are the key passion points of engagement for your TG. These data points will help you select the right content creators for your next campaign.

Are you considering becoming a content creator? Whether you’re a blogger, vlogger, podcast host, or social media influencer, there are many reasons why creating content can be a rewarding and fulfilling endeavor. But before reaching the point of why become a content creator. One should know what is it actually. A content creator is a person who produces and shares various forms of digital media, such as text, images, videos, or audio, on various platforms, such as websites, social media, or video-sharing sites.

5 good reasons to become a content creator

• Building relationships and network: Content creation allows you to establish yourself as an authority or expert in your field. By consistently producing high-quality content, you’ll be able to build a reputation as a trusted source of information and inspiration in your niche, creating a network where people can relate to an established concern. This can open doors to new opportunities, such as collaborations, sponsorships, and speaking engagements.

• Financial benefit: With the rise of social media and digital platforms, it’s easier than ever to reach a large audience and monetize your content through sponsorships, advertising, and other forms of monetization. While it’s important to remember that building a successful content creation career takes time and effort, the potential for financial gain can be a great motivator for those looking to make a career out of their passion.

• To add value to society: Another benefit of content creation is the ability to inspire and impact others in a positive way. Whether you’re sharing your personal journey, providing helpful tips and advice, or simply entertaining your audience, your content has the power to make a difference in people’s lives. This can be a truly rewarding and fulfilling aspect of content creation.

• Creative Outlet: Content creation allows you to express yourself creatively and develop new skills. Whether you’re a writer, a photographer, a video editor, or a podcast host, creating content allows you to explore your creative side and improve your craft. As you produce more content, you’ll find that your skills will improve and you’ll be able to create more engaging high-quality work.

• Flexible Career: As a content creator you have the ability to have a flexible schedule, work from anywhere, and be in control of your own content and the direction of your brand. You can work on your own time and from anywhere you want, you can decide what topics to cover, what tone to take, and how to present yourself to the world. This freedom can be incredibly empowering and allows you to create content that truly represents who you are.

5 reasons NOT to become a content creator

• Only for fame: While it’s possible to gain fame and make money through content creation, it’s not an easy or guaranteed path. Creating high-quality content takes a lot of time, effort, and dedication. If you’re only in it for the fame and money, then content creation may not be the right choice for you.

• Free stuff/trips: If your primary motivation for creating content is to boast about your accomplishments or possessions, free stuff or trips, then you’re likely to come across as insincere and your audience will not be engaged. Content creation can be a great way to share your passions and interests, but it’s not a platform for showing off or bragging

• Quick money: When a person’s goal is to earn money ASAP, their vision of right and wrong gets diluted. Normally your approach is restricted to the present in this case, one will not see the harm it may cause in the future. Content creation is a consistent job and needs a coherent, morally accurate narrative to sustain a decent following over time.

• It takes time and effort: Creating high-quality content takes a lot of time and effort. From researching, filming, editing, to promoting, you’ll need to be prepared to invest a significant amount of time into your content creation. If you’re not willing to put in the work, then content creation may not be the right path for you.

• Mentally Taxing: Creating content can be emotionally taxing, as it can be a reflection of yourself. Receiving negative feedback or criticism can be hurtful and you’ll need to be emotionally resilient to handle it. Content creation can also be a solitary endeavor. You’ll be spending a lot of time alone, writing, filming, and editing. If you’re not comfortable with spending a lot of time by yourself, or by the feedback you might receive, then content creation may not be for you.

In conclusion, becoming a content creator can be a great opportunity, but it’s important to ensure that you’re doing it for the right reasons. Do let us know in the comments below, what are your reasons for creating content. Do you have what it takes to become a good content creator/influencer?

In today’s age of increasing digital connectivity, content seems to be the king. Whether it is  learning, entertainment, experiential media, recommendation, shopping or for that matter any form of audio-visual, written or hybrid communication. This can include any type of textual, iconographic, symbolic, expressional, gesture-based, animated, mostly popular, video-based format targeted towards a particular set of audience. The rise of social media has introduced the concept of content creators, who directly or indirectly are responsible for influencing opinions, while integrating marketing and brand promotion messages in every category. The genres can be plenty, including but not limited to leisure, travel, finance, sports, gaming, beauty, fashion – and the list goes on. However, while many creators want and aspire to make their content work commercially, very few actually can. It is a dream of every content creator to get paid for what they create and love to do. But the crunch comes when you try to monetize and earn from it.

However, if you are a content creator yourself yet confused about whether or not to monetize your content? The discussion can be divided into two broad sets 1) Intent & 2) Execution.

Let’s start with intent first, the decision to earn from your content arises when you are pursuing it seriously and you want it to become your main or backup, support career. That is, if you want that hobby or what you are recording to start paying your bills and pitching in financially. Then it is natural to assume that you will either have to do endorsements, enable native advertising, offer online services, accept subscriptions etc. Of course, these are just a few ways and not an exhaustive list but they outline what main areas are currently employed for commercial and financial success.

The second is the execution bit, where originality, personality and creativity are the three cornerstone principles that top the method of earning you want to select. It helps keep the authenticity intact and doesn’t make you look like you are in it (just) for the money – as this can be the biggest put-off for your audience engagement!

So, what does it actually take to go big with content and make money while you’re at it? While the thought may sound daunting, there are some sure shot tips to get it right – let’s get started!

1. Build Content with Context

If we haven’t emphasized on this enough, it still is all about the idea. The conversation you want to have and the story you want to share with the world. Especially if it entails your own passion point. It should, rather we believe that it is a must. Only then will content producing will not become an unwanted chore. The difference you want to create and the impact that you want to have will fall into place. Because this is where it all starts and this is how you keep going and keep churning.

2.Show, Don’t Tell

You might have heard of Maya Angelou’s saying around, “people forget what you said and did, but ’they never forget how you made them feel”. With content becoming more visual and experiential every day, fueled by the accessibility and improvement in consumer technology with phone cameras improving drastically, DSLRs and GoPros becoming part of everyday vocabulary and drones no longer restricted to military tech. The graphics revolution in games, movies, cinemas is also adding to the notion that we live in a visual era. Creators must think content beyond just what to say but how to say it, in terms of execution itself. Focus on what you want your audience to feel, when they see a particular piece and work backwards to achieve that experience.

3.      Find the Right Format

One key learning is to craft your content in a format that is easy to consume and watched enjoyably by your followers and prospective audience. There is no dearth of format types either and creators can choose from blog posts, videos, graphics, eBooks, podcasts or whatever creative tools of application, a creative mind can think of. But the key here is to discover the hero content format. However, it also doesn’t mean that a creator has to stick to only one format for every piece of content created. Rather discovering the winning formula includes mix and match of various content types, to keep the audience engaged and glued to your updates. Hence, creating content in any format with a consistent, calendar-based churn rate lets your audience become accustomed and familiar to your posting frequency and align expectations. Just to put that in perspective, a YouTube or any other platform-based podcast series might be a great promotional tactic for your content goals, but it requires a multi-format skill set, equipment-based knowledge with a persistent drive, in sticking to it. Compare that to a blog which is less resourceful and capital intensive. Hence, choosing the content format requires commitment and then utilizing the right tools to publish and promote your content online

4. Fit to Platform

Content comes in many forms – videos, blogs, podcasts, reviews, and many other formats, but its success relies on your ability to adapt it to your preferred, flagship medium. One size does not fit all and it is necessary to tailor your content according to the relevant medium. This is also very important when you try to reach out to and engage your audience; where they are. It’s also about finding the right balance between self-promotion, sharing useful information and entertainment. Facebook, Twitter, Instagram, YouTube and Snapchat are all great mediums to create and share content. The key is to understand the medium and its requirements. Then making and tailoring content to fit the platform and its execution formats. E.g., understanding how interaction with short video formats such as reels and stories occurs in META (FB Vs Insta), then comparing it with YouTube Shorts and how to drive conversion to the main content in each.

5. Know Your Audience

Too many times, we jump to audience metrics of reach, frequency and engagement without understanding the content consumption behavior of the audience themselves. The key to creating successful content is to make your audience feel like you’re speaking directly to them —and for that you need to know them like an old friend. Try to research and find their tension points, motivations, aspirations, challenges and fears. Understand their best possible outcomes, their dream solutions, and their biggest fantasies. Provide solutions and fun, just like a friend does.

6. Authenticity & Consistency with Long term Direction

Keep in mind what makes your content yours, is you. While it is important to innovate and bring in new flavors for your audience, it is sticking to what makes your content unique compared to others and don’t give up on your roots. Consistency adds authenticity and helps the audience relate to you on a personal level. Also, if you have committed to a regular publishing schedule, like delivering a new post every Wednesday, your audience will expect to see posts published on Wednesdays – so try not to disappoint them! In case you are unable to deliver as per schedule, you can put up a small post to let them know. It is good to keep them informed.

7. Listen Up

If content is king, well so is the customer! Follow intently what your audience is saying to you and about you. Find out what they like and maybe don’t like, and try to incorporate that feedback. While you know your content best, you will be surprised at the amount of constructive feedback you can get (for free) – and it will actually help you create better content – and hey that is the ultimate goal, isn’t it?

8. Brand Endorsements

While getting brand endorsements can be a tough task, to get on-board with your favorite or preferred brand will require more visibility and consistency! As you build your audience and repute, brands will eventually pick you up. However, the key is not to put the product or brand before your content. The cart should not drive the horse. The idea is to showcase and integrate only the brands that align with your beliefs, audience, personality or online character. Doing so, is likely to get you noticed as brands today are always on the lookout for content creators, who can add value to their proposition. However, social media users can easily sniff out content that feels fake and will tune it out. So, like we said before, it is important to stick to your roots – be real and be genuine.

Hope you find these tips useful. Let us know if we have missed any. Also, what difficulties are you facing on the road to monetization of your content? Those will help us come up with more practical insights to address the challenges and we would love to add those to the list. Bon voyage to a great creator’s journey ahead.

You’ve probably often heard the phrase “being an influencer is not a real and full-time job” it’s just uploading content to social media which requires no skills, not much effort and LITERALLY anyone can do it!  

However, with the rise of the creator economy, quite a lot of influencers have made successful careers, which suggests that contrary to popular opinion, being an influencer should be considered a full time and “real” job.

What is an influencer? According to Merriam Webster, an influencer is “one who exerts influence: a person who inspires or guides the actions of others”. Hence an influencer is anyone who influences and helps to shape how other people think. This usually pertains to a specific field or niche area/industry that the influencer belongs to. People follow influencers for their opinion and what they have to say on topics that interest them. In today’s age when social media has such an integral role in our lives and most of us are unable to live without it, influencers’ viewpoints have increased value in our lives.Post the Pandemic and the changing nature of what a ‘job’ is, the idea of a ‘real job’ is no longer one that is extremely structured such as a rigid 9-5. The rise of alternative options such as working from home, remote work, freelance, etc. have given popularity to flexible structures of work schedules. Thus, considering the possibilities in all of these, being an influencer is very much plausible. So, whoever is planning out concepts, films, production, edits and is ready and willing to post content regularly to earn money (usually all on their own) can very well be considered self-employed and engaged in working full-time.

The main appeal of being an influencer is the fact that it can be an extremely lucrative job (depending on the individual’s following and brand affiliations/deals), and a person is likely to earn more money than they would at a more conventional job. You don’t need a certain degree or educational qualification to be an influencer either, literally anyone can do it.

Influencers have to build their brand and produce content all on their own. Hence, it takes as much time and effort as any other profession, or a more conventional job. They have to work hard to be consistent with their content and not only build/establish their audience but maintain it and actively try to grow their audience. Influencers have to keep evolving with trends to keep their content interesting and to keep their followers engaged. While working with brands, like a “regular job”, influencers have to meet deadlines and deliver their content according to brand requirements.

TikTok influencer Charli D a’melio became extremely popular in 2020, when her dance videos went viral and garnered huge following, reach and engagement on the platform. She now has her own clothing line, reality tv show, is currently on the dance competition show ‘Dancing with the Stars’ and has done various brand endorsements for Dunkin Donuts and Takis to name a few. Hence being an influencer is now her full-time career.

Pakistani influencers like Waliya Najeeb and Shahveer Jafry were able to turn being influencers into their full-time careers. Waliya was initially a photographer when she started her Instagram page but after gaining popularity, she now solely focuses on producing beauty and lifestyle content, along with modeling and working with big local brands such as Khaadi, Gul Ahmed etc. Similarly, Shahveer started his career by filming small skit videos and collaborating with fellow Pakistani youtuber Zaid Ali T. Eventually, he was able to gain a mass fan following through his relatable content on ‘desi culture’ and the representation of foreign Pakistanis through humor.

However, the main downside of being an influencer is that it offers little to no job security and is not a sustainable career path. As long as the influencer is popular and getting views/likes, only then they will be making money and brands will want to work with them.

Even though more people are slowly opening up and accepting the idea, working as an influencer is still shunned and there is a stigma attached to it in society. What do you think? Is being an influencer a real job? Or is it just an easy way to earn money, free products, perks and a quick way to become famous?

If you’re struggling to keep up with the latest influencer marketing trends, don’t worry you have come to the right place. Influencer marketing is already a big industry and it is only getting bigger. Social media is constantly updating with the latest technology; content creation is much harder nowadays than it was early on. 

The content, and approach with every brand are different because it depends on their audience what they like to see. To maximize the reach of influencers, the creators strategize according to the brands, followers,  and their consumers.

The e-commerce universe is getting stronger day by day, as entrepreneurs come up with new ideas for their startups, they rely upon influencer marketing to scale up their new venture. 

2021 has brought lots of hope and creative content for the industry because life is now almost back to normal. Influencers are not stuck in their homes anymore. Influencer marketing still earned 46% more profit than other advertising methods.

Online earning is becoming easier because of opportunities like this. People have so much to access on social media, they pretty much can do anything they want in the comfort of their homes.

Here are some of the latest trends you need to follow if you are an Influencer in 2021:

1) COMPANIES INTERESTED IN ONGOING PARTNERSHIPS

Companies and influencers work together for long-term, ongoing tasks as opposed to a one-off partnership. There are a couple of motives for this shift. If you need to capitalize on this influencer advertising and marketing trend, we propose advertisements on different platforms. 

 It can also help to group with an influencer advertising and marketing community to offer yourself a few legitimacies.

2) INCREASE IN INFLUENCER COLLABORATIONS

The trend of influencer marketing has specified that by 2021, the connections and collaborations will be laid off amongst influencers. There are influencer networks that are seeking methods to grow influencer marketing campaigns and earn extra money this way.

3) INCREASE IN VIDEO CONTENT

People simply love video. With the growing fame of TikTok and other short video creation platforms along with the creation of Instagram Reels, we are going to be seeing extra video content than ever.

Plus, IGTV is simply sitting there, Instagram is waiting to let out the ad revenue that everybody is waiting for when they stop testing and permit the ads to go live.

4) NEW SPONSORSHIP OPPORTUNITIES

Now we have new possibilities for influencer marketing and company sponsorships via social commerce. Shoppable videos and posts have created a new customer experience from influencer content to brand channels. In 2021, influencers should continue this trend and seek partnerships with brands that want this type of content which will eventually generate more revenue for their business.

5) PAID ADVERTISING KEY TO MORE MONEY

The paid ads are typically not utilized in conjunction with influencer marketing campaigns. Using the built-in features of Instagram Ads or other social media platforms that help target an authentic audience, brands are going to be able to obtrude high-quality influencer content to those that care about seeing it, without counting on social media algorithms to make it happen.

6) DECREASE CELEBRITY INFLUENCERS

The celebrities came across distanced from the reality and worries that people were facing and a fair number of celebrities highlighted it instead of letting it go. All such differences between the celebrities will help the authentic influencers to get further chances to shine and to get more opportunities.

7) PERSONALIZATION AND QUALITY CONTENT 

The audience looks for a human factor, and this could be performed with the help of influencers that constantly interact with their followers. Whether it’s Q&A’s, requesting feedback, or simply providing their followers with content that is tailored to their needs.

Influencers that carry personalized and quality content elements in their social media have more active followers. Furthermore, collaborate frequently to have a better engagement that helps in making the campaign more successful.

8) MORE CONSISTENCY 

Influencers need to be more consistent and precise, so the followers are always engaging with them. Brands don’t like to spend their money or to partner with influencers who go MIA (Missing In Action) for days.

9) STANDING UP FOR A CAUSE

People expect influencers to stand up for a social cause like #MeToo  #BlackLivesMatter.

Social activism will increase more social media users, who want more influencers from the same race/religion/background to be in the spotlight. The influencer world is more diverse in 2021.

10) FOCUS ON DAY TO DAY CONTENT 

The no edit/no makeup trends will get more highlighted because it depicts the life of ordinary people. Nobody is all glammed-up all the time. Influencers should create content on the struggle they go through in their daily lives to resemble their followers. 

By 2022, influencer marketing will become a $15 billion worth industry. Influencer marketing is one of the powerful tools in the world right now. Millions of people make everyday purchasing decisions based on the opinions of their favorite influencers. In addition, one chooses an individual, especially with dedicated social media. Moreover, it must indeed be furthermore within a business niche to endorse products and legacy.

Source: CNN

The entertainment industry has also jumped on the bandwagon by doing promotions of the movies. Done this far with the help of Instagram influencers. Many films and series are also starring famous influencers to make them more successful. Influencer marketing is a great marketing strategy because folks trust them. People are willing to do anything to see their favorite social media stars on the big screen.

Source: Deccan Herald

The followers are interested in the influencer’s daily life, what they wear, what they eat, what products they are endorsing, and what type of movies/TV shows they are binge-watching. This level of curiosity is the dream opportunity for social media marketers to sell and market their products through influencer marketing. One movie recommendation coming from the influencer will boost up the viewership by 80%. The amount of trust and following they have is perfect for social media marketing.

Source: TV Line

The entertainment industry uses influencer marketing and sponsoring endorsements in the movies because it is more effective and less expensive. Moreover, research has also proved that social media, in particular, is corrupting our lives. Furthermore, on the other hand, people suffer from psychological disorders. In addition, it is due to insecurities and peer pressure to fit indeed with the standards of social media.

Here are some movies based on Influencer marketing and endorsements:

1) THE AMERICAN MEME

Source: Netflix

This movie is based on the reality of social media influencers and the aspect of internet fame. However, it highlights influencer marketing, in particular, four social media celebrities. Besides, Paris Hilton, Brittany Furlan, Josh Ostrovsky. Moreover, Kirill Bichutsky also. Bichutsky talks casually about fame. In addition to this, he also talked about how many ways it has destroyed and disturbed relationships as well as mental health.

2) INGRID GOES WEST

Source: The Hoya

Ingrid Goes West is a dark comedy. Ingrid, played by Aubrey Plaza, becomes obsessed with Taylor’s role played by Elizabeth Olsen, a social media influencer from Los Angeles. Taylor diaries her glitzy beachy life on social media like on Instagram.

 3) THE SOCIAL DILEMMA

Source: The Economic Times

A must-watch movie that reveals the truth of social media across the world. This movie portrays the shockwave of what goes on behind the camera of social media along with influencer marketing. Furthermore, a perception into how social media can be improved.

4) REALITY HIGH

Source: WordPress

It is a teen drama/comedy in particular. Accordingly, it is about a girl especially going through the social media fame rabbit hole. And she indeed consequently transforms into another person hence to fit in the social media standards.

5) DIE INFLUENCERS DIE

Source: Amazon

A social media influencer targets a group of his followers into a late event at an abandoned movie studio where they come across a murderous clown. This movie portrays that people can do anything to get fame.

6) SWEAT  

Sweat is based on a fitness influencer. She has followers in thousands on social media. Sylwia, played by Magdalena Koleśnike, makes endorsement deals and has a photo spread in articles.

Source: The Playlist

She and her followers start to share more frequently online. This makes the pressure built by the anxious sponsors and progressively obsessive fans make her confess her deepest insecurities. 

7) HE’S ALL THAT

First and above all, this film stars Addison Rae. Hence, she is one of the most followed TikTok stars, in particular. In addition, it’s indeed a great marketing strategy to star influencers in the movies.

Source: Q30 Television

In this film, Rae as Padgett Sawyer plays a social-media influencer who attempts to makeover one of the school’s outcasts. 

8) CLICKBAIT

This season depicts the negative aspect of social media, that with the wrong use and intentions social media can destroy lives, probably can kill someone.

Source: RadioTimes

It is based on the idea of identity theft and catfishing people on social media. It revolves around the disappearance of a perfect husband and father, later found out to be a harasser and cheater. 

9) FYRE FRAUD FESTIVAL

This documented film is based on a destination music festival held in the Bahamas. It is visualized by entrepreneur cum scammer, Billy McFarland, and Ja Rule. They sell out pricey tickets in thousands with the promise of an extravagant festival filled with swimsuit models and beach chalets.

Source: Medium

The festival never happens, some influencers abuse their power to fill up their bank accounts. The greed to earn money never stops for some of them. Fyre gets promoted over an Instagram influencer campaign, with an initial boost by a publicity video that includes many celebrities. The chance to festivity with Instagram celebrities on a white-sand beach is appealing, and the festival rapidly sells 5,000 tickets.

The Fyre fiasco is the most obvious reminder in recent history that faking it on social media will always come back to bite you.

10) FAKE FAMOUS

Source: Disney+Hotstar

Indeed, an unreal social experiment. In addition, Fake Famous is the reality-based story of a social experiment. Furthermore, it unveils what’s happening that in particular is hidden behind influencer fame.

However, don’t forget to watch them and have an unusual experience yourself. Besides, also, learn about influencer marketing and if you have such quality, join Walee to earn.

Being an influencer, content creator, or entrepreneur is a business itself. The content one delivers should have quality. And it has been becoming challenging with each passing day.

After YouTube and Facebook, influencers have engaged their followers on Instagram and TikTok. Once influencers upload the content, it is indeed admired by the followers. Furthermore, influencers, in particular, know how much hard work indeed they put in to deliver quality.

Source: Syed Muzamil Hasan Zaidi

Being the influencers on the social media platform, you will know how much you need support from gadgets to get content shot in a short period. On these social media platforms, one has to be efficient and quick for posting their content.  

Most of the influencers shoot content is from your phone. And you get appreciation and praise upon sharing the content. These efforts and appreciations require a good number of gadgets. One should own and upgrade their mobile equipment setup. The collection of gadgets will make your content worthwhile.

Source: Taimoor Salahuddin

Here is all that you need to know about essential gadgets to make exclusive content for your followers.

CARD WALLET

While making content either from a smartphone or a camera, obviously there is a memory card. It stores all the efforts from scratch of the content creator and the team. Somehow, one forgets to label the cards and where they have kept them in hurry.

Having a “card wallet” is the most essential equipment to success. It is handy and has pockets to contain memory cards and chips in categories. If you don’t have it, definitely make a purchase and without a doubt, it will save you from hassle either to find the card or to secure it.

LENS CAMERA HOOD

During the shoot, we encounter unnecessary light that lowers the quality of the content. And this may too happen if you are using extra light sources. To be free from such stray lights, your equipment needs to add a member, “lens camera hood.”

The use of a lens hood will stop stray light from coming onto your lens and create a lens flare. And sometimes stray lights give your images less contrast. Buy it, use it and see the benefits of the purchase.

MOBILE GRIP

Many times the influencers have faced screen damage nontheless shooting the content. For the sake of valuable content and the comfort of influencers and content creators, therefore smartphone grip came into existence.

It has been observed that the mobile grip is the most innovative and reliable equipment for shooting high-quality content with smartphones. One of the best inventions for professional video and for adding peripheral microphones, lights, or extra batteries. Clearly, It is a consistent and easy-to-use board for journalists, influencers, and content creators.

PORTABLE CHARGERS

The portable charger is a power bank with built-in cords for all kinds of smartphones. Particularly called a universal portable charger because the influencer can charge cameras and other digital gadgets with available ports.

The portable charger usually full charges for most devices in two hours. Moreover, it can easily be put behind the phone but also be slipped into one’s pocket.

SHOTGUN MIC

This microphone comes with stronger sound and cell devices. Using a high-frequency auditory tube gives a super clear audio sample to select out up sound from the course the camera is facing.

Source: Umar Khan

The shotgun mic might not hassle with some other distracting noise. With a pill installed at the shocks, it does not seize a great deal dealing with sound and the microphone housing has a wind protect the design.

SMARTPHONE STABILIZER

Often jolts are recorded when making content, as a result, the creator gets upset. No more to worry about. A smartphone stabilizer will absolutely be steadier than your hand.

The smartphone stabilizer absorbs all the jerks, instability, and unsteadiness. The stabilizer lets you move around freely and at your ease. It will remove shaky or shadowy footage to aid your videos to look the best. Furthermore, brushless motors are used that retain your smartphone or camera steady in particular during recording action shots.

If you have all these essential gadgets, you can be an influencer. Also, you can join Walee as an influencer and earn the money from your content.

Share your experience with the gadgets in the comments.