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Marketing

1135 506 Muhammad Zohaib

Are you considering becoming a content creator? Whether you’re a blogger, vlogger, podcast host, or social media influencer, there are many reasons why creating content can be a rewarding and fulfilling endeavor. But before reaching the point of why become a content creator. One should know what is it actually. A content creator is a person who produces and shares various forms of digital media, such as text, images, videos, or audio, on various platforms, such as websites, social media, or video-sharing sites.

Why Become A Content Creator?

5 good reasons to become a content creator

  • Building relationships and network: Content creation allows you to establish yourself as an authority or expert in your field. By consistently producing high-quality content, you’ll be able to build a reputation as a trusted source of information and inspiration in your niche, creating a network where people can relate to an established concern. This can open doors to new opportunities, such as collaborations, sponsorships, and speaking engagements.

 

  • Financial benefit: With the rise of social media and digital platforms, it’s easier than ever to reach a large audience and monetize your content through sponsorships, advertising, and other forms of monetization. While it’s important to remember that building a successful content creation career takes time and effort, the potential for financial gain can be a great motivator for those looking to make a career out of their passion.

 

  • To add value to society: Another benefit of content creation is the ability to inspire and impact others in a positive way. Whether you’re sharing your personal journey, providing helpful tips and advice, or simply entertaining your audience, your content has the power to make a difference in people’s lives. This can be a truly rewarding and fulfilling aspect of content creation.
Junaid Akram
  • Creative Outlet: Content creation allows you to express yourself creatively and develop new skills. Whether you’re a writer, a photographer, a video editor, or a podcast host, creating content allows you to explore your creative side and improve your craft. As you produce more content, you’ll find that your skills will improve and you’ll be able to create more engaging high-quality work.

 

  • Flexible Career: As a content creator you have the ability to have a flexible schedule, work from anywhere, and be in control of your own content and the direction of your brand. You can work on your own time and from anywhere you want, you can decide what topics to cover, what tone to take, and how to present yourself to the world. This freedom can be incredibly empowering and allows you to create content that truly represents who you are.

5 reasons NOT to become a content creator

5 reasons NOT to become a content creator
  • Only for fame: While it’s possible to gain fame and make money through content creation, it’s not an easy or guaranteed path. Creating high-quality content takes a lot of time, effort, and dedication. If you’re only in it for the fame and money, then content creation may not be the right choice for you.

 

  • Free stuff/trips: If your primary motivation for creating content is to boast about your accomplishments or possessions, free stuff or trips, then you’re likely to come across as insincere and your audience will not be engaged. Content creation can be a great way to share your passions and interests, but it’s not a platform for showing off or bragging

 

  • Quick money: When a person’s goal is to earn money ASAP, their vision of right and wrong gets diluted. Normally your approach is restricted to the present in this case, one will not see the harm it may cause in the future. Content creation is a consistent job and needs a coherent, morally accurate narrative to sustain a decent following over time.

 

 

  • It takes time and effort: Creating high-quality content takes a lot of time and effort. From researching, filming, editing, to promoting, you’ll need to be prepared to invest a significant amount of time into your content creation. If you’re not willing to put in the work, then content creation may not be the right path for you.

 

  • Mentally Taxing: Creating content can be emotionally taxing, as it can be a reflection of yourself. Receiving negative feedback or criticism can be hurtful and you’ll need to be emotionally resilient to handle it. Content creation can also be a solitary endeavor. You’ll be spending a lot of time alone, writing, filming, and editing. If you’re not comfortable with spending a lot of time by yourself, or by the feedback you might receive, then content creation may not be for you.

 

In conclusion, becoming a content creator can be a great opportunity, but it’s important to ensure that you’re doing it for the right reasons. Do let us know in the comments below, what are your reasons for creating content. Do you have what it takes to become a good content creator/influencer?

HOW TO MAKE YOUR CONTENT WORK COMMERCIALLY

HOW TO MAKE YOUR CONTENT WORK COMMERCIALLY 1500 500 Muhammad Zohaib

In today’s age of increasing digital connectivity, content seems to be the king. Whether it is  learning, entertainment, experiential media, recommendation, shopping or for that matter any form of audio-visual, written or hybrid communication. This can include any type of textual, iconographic, symbolic, expressional, gesture-based, animated, mostly popular, video-based format targeted towards a particular set of audience. The rise of social media has introduced the concept of content creators, who directly or indirectly are responsible for influencing opinions, while integrating marketing and brand promotion messages in every category. The genres can be plenty, including but not limited to leisure, travel, finance, sports, gaming, beauty, fashion – and the list goes on. However, while many creators want and aspire to make their content work commercially, very few actually can. It is a dream of every content creator to get paid for what they create and love to do. But the crunch comes when you try to monetize and earn from it.

However, if you are a content creator yourself yet confused about whether or not to monetize your content? The discussion can be divided into two broad sets 1) Intent & 2) Execution.

Let’s start with intent first, the decision to earn from your content arises when you are pursuing it seriously and you want it to become your main or backup, support career. That is, if you want that hobby or what you are recording to start paying your bills and pitching in financially. Then it is natural to assume that you will either have to do endorsements, enable native advertising, offer online services, accept subscriptions etc. Of course, these are just a few ways and not an exhaustive list but they outline what main areas are currently employed for commercial and financial success.

The second is the execution bit, where originality, personality and creativity are the three cornerstone principles that top the method of earning you want to select. It helps keep the authenticity intact and doesn’t make you look like you are in it (just) for the money – as this can be the biggest put-off for your audience engagement!

So, what does it actually take to go big with content and make money while you’re at it? While the thought may sound daunting, there are some sure shot tips to get it right – let’s get started!

  1. Build Content with Context

If we haven’t emphasized on this enough, it still is all about the idea. The conversation you want to have and the story you want to share with the world. Especially if it entails your own passion point. It should, rather we believe that it is a must. Only then will content producing will not become an unwanted chore. The difference you want to create and the impact that you want to have will fall into place. Because this is where it all starts and this is how you keep going and keep churning.

2.Show, Don’t Tell

You might have heard of Maya Angelou’s saying around, “people forget what you said and did, but ’they never forget how you made them feel”. With content becoming more visual and experiential every day, fueled by the accessibility and improvement in consumer technology with phone cameras improving drastically, DSLRs and GoPros becoming part of everyday vocabulary and drones no longer restricted to military tech. The graphics revolution in games, movies, cinemas is also adding to the notion that we live in a visual era. Creators must think content beyond just what to say but how to say it, in terms of execution itself. Focus on what you want your audience to feel, when they see a particular piece and work backwards to achieve that experience.

3.      Find the Right Format

One key learning is to craft your content in a format that is easy to consume and watched enjoyably by your followers and prospective audience. There is no dearth of format types either and creators can choose from blog posts, videos, graphics, eBooks, podcasts or whatever creative tools of application, a creative mind can think of. But the key here is to discover the hero content format. However, it also doesn’t mean that a creator has to stick to only one format for every piece of content created. Rather discovering the winning formula includes mix and match of various content types, to keep the audience engaged and glued to your updates. Hence, creating content in any format with a consistent, calendar-based churn rate lets your audience become accustomed and familiar to your posting frequency and align expectations. Just to put that in perspective, a YouTube or any other platform-based podcast series might be a great promotional tactic for your content goals, but it requires a multi-format skill set, equipment-based knowledge with a persistent drive, in sticking to it. Compare that to a blog which is less resourceful and capital intensive. Hence, choosing the content format requires commitment and then utilizing the right tools to publish and promote your content online

4. Fit to Platform

Content comes in many forms – videos, blogs, podcasts, reviews, and many other formats, but its success relies on your ability to adapt it to your preferred, flagship medium. One size does not fit all and it is necessary to tailor your content according to the relevant medium. This is also very important when you try to reach out to and engage your audience; where they are. It’s also about finding the right balance between self-promotion, sharing useful information and entertainment. Facebook, Twitter, Instagram, YouTube and Snapchat are all great mediums to create and share content. The key is to understand the medium and its requirements. Then making and tailoring content to fit the platform and its execution formats. E.g., understanding how interaction with short video formats such as reels and stories occurs in META (FB Vs Insta), then comparing it with YouTube Shorts and how to drive conversion to the main content in each.

5. Know Your Audience

Too many times, we jump to audience metrics of reach, frequency and engagement without understanding the content consumption behavior of the audience themselves. The key to creating successful content is to make your audience feel like you’re speaking directly to them —and for that you need to know them like an old friend. Try to research and find their tension points, motivations, aspirations, challenges and fears. Understand their best possible outcomes, their dream solutions, and their biggest fantasies. Provide solutions and fun, just like a friend does.

6. Authenticity & Consistency with Long term Direction

Keep in mind what makes your content yours, is you. While it is important to innovate and bring in new flavors for your audience, it is sticking to what makes your content unique compared to others and don’t give up on your roots. Consistency adds authenticity and helps the audience relate to you on a personal level. Also, if you have committed to a regular publishing schedule, like delivering a new post every Wednesday, your audience will expect to see posts published on Wednesdays – so try not to disappoint them! In case you are unable to deliver as per schedule, you can put up a small post to let them know. It is good to keep them informed.

7. Listen Up

If content is king, well so is the customer! Follow intently what your audience is saying to you and about you. Find out what they like and maybe don’t like, and try to incorporate that feedback. While you know your content best, you will be surprised at the amount of constructive feedback you can get (for free) – and it will actually help you create better content – and hey that is the ultimate goal, isn’t it?

8. Brand Endorsements

While getting brand endorsements can be a tough task, to get on-board with your favorite or preferred brand will require more visibility and consistency! As you build your audience and repute, brands will eventually pick you up. However, the key is not to put the product or brand before your content. The cart should not drive the horse. The idea is to showcase and integrate only the brands that align with your beliefs, audience, personality or online character. Doing so, is likely to get you noticed as brands today are always on the lookout for content creators, who can add value to their proposition. However, social media users can easily sniff out content that feels fake and will tune it out. So, like we said before, it is important to stick to your roots – be real and be genuine.

 

Hope you find these tips useful. Let us know if we have missed any. Also, what difficulties are you facing on the road to monetization of your content? Those will help us come up with more practical insights to address the challenges and we would love to add those to the list. Bon voyage to a great creator’s journey ahead.

Is Being an Influencer a Full-Time Job?

Is Being an Influencer a Full-Time Job? 1500 500 Muhammad Zohaib

You’ve probably often heard the phrase “being an influencer is not a real and full-time job” it’s just uploading content to social media which requires no skills, not much effort and LITERALLY anyone can do it!  

However, with the rise of the creator economy, quite a lot of influencers have made successful careers, which suggests that contrary to popular opinion, being an influencer should be considered a full time and “real” job.

What is an influencer? According to Merriam Webster, an influencer is “one who exerts influence: a person who inspires or guides the actions of others”. Hence an influencer is anyone who influences and helps to shape how other people think. This usually pertains to a specific field or niche area/industry that the influencer belongs to. People follow influencers for their opinion and what they have to say on topics that interest them. In today’s age when social media has such an integral role in our lives and most of us are unable to live without it, influencers’ viewpoints have increased value in our lives.Post the Pandemic and the changing nature of what a ‘job’ is, the idea of a ‘real job’ is no longer one that is extremely structured such as a rigid 9-5. The rise of alternative options such as working from home, remote work, freelance, etc. have given popularity to flexible structures of work schedules. Thus, considering the possibilities in all of these, being an influencer is very much plausible. So, whoever is planning out concepts, films, production, edits and is ready and willing to post content regularly to earn money (usually all on their own) can very well be considered self-employed and engaged in working full-time.

The main appeal of being an influencer is the fact that it can be an extremely lucrative job (depending on the individual’s following and brand affiliations/deals), and a person is likely to earn more money than they would at a more conventional job. You don’t need a certain degree or educational qualification to be an influencer either, literally anyone can do it.

Influencers have to build their brand and produce content all on their own. Hence, it takes as much time and effort as any other profession, or a more conventional job. They have to work hard to be consistent with their content and not only build/establish their audience but maintain it and actively try to grow their audience. Influencers have to keep evolving with trends to keep their content interesting and to keep their followers engaged. While working with brands, like a “regular job”, influencers have to meet deadlines and deliver their content according to brand requirements.

TikTok influencer Charli D a’melio became extremely popular in 2020, when her dance videos went viral and garnered huge following, reach and engagement on the platform. She now has her own clothing line, reality tv show, is currently on the dance competition show ‘Dancing with the Stars’ and has done various brand endorsements for Dunkin Donuts and Takis to name a few. Hence being an influencer is now her full-time career.

Shaveer Influencer

Pakistani influencers like Waliya Najeeb and Shahveer Jafry were able to turn being influencers into their full-time careers. Waliya was initially a photographer when she started her Instagram page but after gaining popularity, she now solely focuses on producing beauty and lifestyle content, along with modeling and working with big local brands such as Khaadi, Gul Ahmed etc. Similarly, Shahveer started his career by filming small skit videos and collaborating with fellow Pakistani youtuber Zaid Ali T. Eventually, he was able to gain a mass fan following through his relatable content on ‘desi culture’ and the representation of foreign Pakistanis through humor.

However, the main downside of being an influencer is that it offers little to no job security and is not a sustainable career path. As long as the influencer is popular and getting views/likes, only then they will be making money and brands will want to work with them.

Even though more people are slowly opening up and accepting the idea, working as an influencer is still shunned and there is a stigma attached to it in society. What do you think? Is being an influencer a real job? Or is it just an easy way to earn money, free products, perks and a quick way to become famous?

6 WAYS TO TURN YOUR INFLUENCERS INTO BRAND ADVOCATES

6 WAYS TO TURN YOUR INFLUENCERS INTO BRAND ADVOCATES 150 150 faizan

Influencers, as we all know are social media celebrities. People follow these content creators and love to watch their content in their social media feeds. Not only that, 49% of them refer to their favorite brand advocates when making certain purchase decisions.

So, do these influencers contribute to conversions? The answer is an absolute yes. About 40% of users made purchases after watching a product on Twitter, YouTube, or Instagram.

Many brands have incorporated influencer marketing in their marketing strategy. But, to make the most out of it, organizations need to convert influencers into their brand advocates.

And how will you be able to do that? Here, we bring you six ways that will help you to achieve this.

01. Influencers takeover your social media

Normally, when companies conduct influencer marketing activities, they send their products to influencers or ask them to shoot testimonials. Influencers publish that content on their social media while tagging the businesses.

That’s a traditional influencer marketing tactic. Here, you turn the tables around. You ask influencers to take control of your social media for a certain period of time. This will give your brand a face people can relate to. It will also help in recalling your brand when that same influencer will appear on their mobile screens.

For example, you can invite influencers to take a master class using your brand. Influencers of Pakistan shared their influencer’s video highlighting how to keep COVID away.

Example of brand advocate social media takeover

02. Educating and interacting with the audience

Educating the audience about your product or business, discussion sessions, launching a new product, or interacting one to one with the audience can be best done through Live sessions.

Not only that, when such sessions will be hosted by influencers of your niche, people would want to see what the session is all about and what will they get from it. This will put the audience’s trust in your brand.

For example, a service-based business can provide training or hold a session about a certain topic. This will make the audience hook with your brand.

Example of educating the audience

03. Series of a content

While posting influencer-made content in the form of ‘take over your social media’ is a good tactic. An upgraded level of the same tactic is to produce content serially. That is, either you take one influencer to speak on different topics related to your niche. Or take different brand advocates to speak on a similar topic.

Also, multiple sessions of different influencers altogether can be held to create a panel discussion between influencers and the audience. Podcasts or interviews can be another way to communicating your brand message through an influencer’s voice, on your social media.

For example, Influencers of Pakistan arranges its training programs periodically with different influencers sharing their expertise about how to become and grow as a successful influencer.

Example of brand advocates' series of content

04. Using influencers as affiliates

Affiliate marketing is a great way to bring conversions. Whenever a sale takes place due to an influencer, s/he gets paid with a certain percentage of the sale amount. 

You might face challenges while converting your influencers into affiliates i.e. they might not trust your product or ask for an amount to promote your products as affiliates. 

But, if you have already established a good relationship with influencers and conducted the above-mentioned activities with them, they will be able to collaborate with you on a commission basis.

05. Understand and value influencer’s ideas

In normal practice, influencers are given instructions to create certain content. However, they are also given the freedom to create content in a way that meets the objective of collaboration. 

But, when you give them the liberty to create content as per their understanding, the results will be different. Because these influencers understand your audience better than you. They know what kind of content they love and engage with.

By giving influencers the liberty to create content, they feel comfortable and friendly. Thus leading to a long-term relationship. Also, when influencers have a better understanding of a brand, they feel more comfortable working with them and generate better ideas.

For example, you may ask your best influencers to create a WOW moment at your product launch, by making their presence surprisingly.

06. Track your influencer activities and measure ROI

When you look at the content created by influencers, you might look at good numbers of engagement, but is that the only metric with which you can measure ROI? We think not. Below we present some ways to track and measure your influencer campaign performance.

  • Use UTM links

Remember we talked about asking your influencers to become affiliates. That’s where Walee comes in. Using the platform of Walee, your influencers can get their UTM link with which you and they can track their performance in terms of website clicks, impressions, and most importantly; sales.

  • Number of mentions

Check whether is there any spike in the number of brand mentions and their context too. How people are talking about your brand or any communication of your business. This can easily be done by our Walee Enterprise Social Listening tool, which fetches every post or tweet mentioning your brand name.

  • Sentiment analysis

As influencers start advocating your brand, see whether it has changed your brand perception (from negative to neutral or positive). Do people recognize and recall your brand in the market?

  • Source of traffic

From where you are receiving the most mentions and traffic? Is the source relevant to your industry or niche? Are the topics related to your business?

As you track and measure these technical points of your post-collaboration, and you match the results with the objectives, you can find room for improvement.

This will help you to focus on the concerns your audience and customers might have regarding your brand.

How we can help you in meeting your influencer marketing objectives

Do you feel trouble finding the right influencers for your business? Or do you think it is too time taking to search for influencers? You might have found the influencer you want to work with but don’t know how to approach them?

That’s where you will need Walee. We help you in finding the best fit for your influencer marketing campaign, provide you relevant details like their niche, the content they create, their audience details, etc.

With Walee, you make informed decisions on every corner and measure performance in real-time so that you control your campaigns promptly.

Tried and trusted by leading brands such as Reckitt Benckiser, Burger King, and more, with a community of 100k+ influencers and affiliates, we make sure you get the maximum satisfying results of your campaign and therefore, turn influencers into your brand advocates.

Lets’ connect now and tune up your influencer marketing.

TOP 10 INFLUENCER MARKETING TRENDS OF 2021

TOP 10 INFLUENCER MARKETING TRENDS OF 2021 1024 682 Midhat hamid

If you’re struggling to keep up with the latest influencer marketing trends, don’t worry you have come to the right place. Influencer marketing is already a big industry and it is only getting bigger. Social media is constantly updating with the latest technology; content creation is much harder nowadays than it was early on. 

The content, and approach with every brand are different because it depends on their audience what they like to see. To maximize the reach of influencers, the creators strategize according to the brands, followers,  and their consumers.

Two best friends vlogging about make up

The e-commerce universe is getting stronger day by day, as entrepreneurs come up with new ideas for their startups, they rely upon influencer marketing to scale up their new venture. 

2021 has brought lots of hope and creative content for the industry because life is now almost back to normal. Influencers are not stuck in their homes anymore. Influencer marketing still earned 46% more profit than other advertising methods.

Social media

Online earning is becoming easier because of opportunities like this. People have so much to access on social media, they pretty much can do anything they want in the comfort of their homes.

Here are some of the latest trends you need to follow if you are an Influencer in 2021:

1) COMPANIES INTERESTED IN ONGOING PARTNERSHIPS

Companies and influencers work together for long-term, ongoing tasks as opposed to a one-off partnership. There are a couple of motives for this shift. If you need to capitalize on this influencer advertising and marketing trend, we propose advertisements on different platforms. 

marketing community

 It can also help to group with an influencer advertising and marketing community to offer yourself a few legitimacies.

2) INCREASE IN INFLUENCER COLLABORATIONS

The trend of influencer marketing has specified that by 2021, the connections and collaborations will be laid off amongst influencers. There are influencer networks that are seeking methods to grow influencer marketing campaigns and earn extra money this way.

3) INCREASE IN VIDEO CONTENT

People simply love video. With the growing fame of TikTok and other short video creation platforms along with the creation of Instagram Reels, we are going to be seeing extra video content than ever.

Teleconferences to meet with her diverse colleagues

Plus, IGTV is simply sitting there, Instagram is waiting to let out the ad revenue that everybody is waiting for when they stop testing and permit the ads to go live.

4) NEW SPONSORSHIP OPPORTUNITIES

Now we have new possibilities for influencer marketing and company sponsorships via social commerce. Shoppable videos and posts have created a new customer experience from influencer content to brand channels. In 2021, influencers should continue this trend and seek partnerships with brands that want this type of content which will eventually generate more revenue for their business.

NEW SPONSORSHIP OPPORTUNITIES

5) PAID ADVERTISING KEY TO MORE MONEY

The paid ads are typically not utilized in conjunction with influencer marketing campaigns. Using the built-in features of Instagram Ads or other social media platforms that help target an authentic audience, brands are going to be able to obtrude high-quality influencer content to those that care about seeing it, without counting on social media algorithms to make it happen.

6) DECREASE CELEBRITY INFLUENCERS

The celebrities came across distanced from the reality and worries that people were facing and a fair number of celebrities highlighted it instead of letting it go. All such differences between the celebrities will help the authentic influencers to get further chances to shine and to get more opportunities.

DECREASE CELEBRITY INFLUENCERS

7) PERSONALIZATION AND QUALITY CONTENT 

The audience looks for a human factor, and this could be performed with the help of influencers that constantly interact with their followers. Whether it’s Q&A’s, requesting feedback, or simply providing their followers with content that is tailored to their needs.

Personalize content

Influencers that carry personalized and quality content elements in their social media have more active followers. Furthermore, collaborate frequently to have a better engagement that helps in making the campaign more successful.

8) MORE CONSISTENCY 

Influencers need to be more consistent and precise, so the followers are always engaging with them. Brands don’t like to spend their money or to partner with influencers who go MIA (Missing In Action) for days.

9) STANDING UP FOR A CAUSE

People expect influencers to stand up for a social cause like #MeToo  #BlackLivesMatter.

STANDING UP FOR A CAUSE

Social activism will increase more social media users, who want more influencers from the same race/religion/background to be in the spotlight. The influencer world is more diverse in 2021.

10) FOCUS ON DAY TO DAY CONTENT 

The no edit/no makeup trends will get more highlighted because it depicts the life of ordinary people. Nobody is all glammed-up all the time. Influencers should create content on the struggle they go through in their daily lives to resemble their followers. 

TOP 10 FILMS/SERIES ON INFLUENCER MARKETING

TOP 10 FILMS/SERIES ON INFLUENCER MARKETING 1024 682 Midhat hamid

By 2022, influencer marketing will become a $15 billion worth industry. Influencer marketing is one of the powerful tools in the world right now. Millions of people make everyday purchasing decisions based on the opinions of their favorite influencers. In addition, one chooses an individual, especially with dedicated social media. Moreover, it must indeed be furthermore within a business niche to endorse products and legacy.

endorsement

Source: CNN

The entertainment industry has also jumped on the bandwagon by doing promotions of the movies. Done this far with the help of Instagram influencers. Many films and series are also starring famous influencers to make them more successful. Influencer marketing is a great marketing strategy because folks trust them. People are willing to do anything to see their favorite social media stars on the big screen.

social media endorsement

Source: Deccan Herald

The followers are interested in the influencer’s daily life, what they wear, what they eat, what products they are endorsing, and what type of movies/TV shows they are binge-watching. This level of curiosity is the dream opportunity for social media marketers to sell and market their products through influencer marketing. One movie recommendation coming from the influencer will boost up the viewership by 80%. The amount of trust and following they have is perfect for social media marketing.

Social media marketing

Source: TV Line

The entertainment industry uses influencer marketing and sponsoring endorsements in the movies because it is more effective and less expensive. Moreover, research has also proved that social media, in particular, is corrupting our lives. Furthermore, on the other hand, people suffer from psychological disorders. In addition, it is due to insecurities and peer pressure to fit indeed with the standards of social media.

Here are some movies based on Influencer marketing and endorsements:

1) THE AMERICAN MEME

Influencer movie

Source: Netflix

This movie is based on the reality of social media influencers and the aspect of internet fame. However, it highlights influencer marketing, in particular, four social media celebrities. Besides, Paris Hilton, Brittany Furlan, Josh Ostrovsky. Moreover, Kirill Bichutsky also. Bichutsky talks casually about fame. In addition to this, he also talked about how many ways it has destroyed and disturbed relationships as well as mental health.

2) INGRID GOES WEST

Walee Social media

Source: The Hoya

Ingrid Goes West is a dark comedy. Ingrid, played by Aubrey Plaza, becomes obsessed with Taylor’s role played by Elizabeth Olsen, a social media influencer from Los Angeles. Taylor diaries her glitzy beachy life on social media like on Instagram.

 3) THE SOCIAL DILEMMA

THE SOCIAL DILEMMA

Source: The Economic Times

A must-watch movie that reveals the truth of social media across the world. This movie portrays the shockwave of what goes on behind the camera of social media along with influencer marketing. Furthermore, a perception into how social media can be improved.

4) REALITY HIGH

REALITY HIGH

Source: WordPress

It is a teen drama/comedy in particular. Accordingly, it is about a girl especially going through the social media fame rabbit hole. And she indeed consequently transforms into another person hence to fit in the social media standards.

5) DIE INFLUENCERS DIE

DIE INFLUENCERS DIE

Source: Amazon

A social media influencer targets a group of his followers into a late event at an abandoned movie studio where they come across a murderous clown. This movie portrays that people can do anything to get fame.

6) SWEAT  

Sweat is based on a fitness influencer. She has followers in thousands on social media. Sylwia, played by Magdalena Koleśnike, makes endorsement deals and has a photo spread in articles.

Marketing Endorsement

Source: The Playlist

She and her followers start to share more frequently online. This makes the pressure built by the anxious sponsors and progressively obsessive fans make her confess her deepest insecurities. 

7) HE’S ALL THAT

First and above all, this film stars Addison Rae. Hence, she is one of the most followed TikTok stars, in particular. In addition, it’s indeed a great marketing strategy to star influencers in the movies.

HE’S ALL THAT

Source: Q30 Television

In this film, Rae as Padgett Sawyer plays a social-media influencer who attempts to makeover one of the school’s outcasts. 

8) CLICKBAIT

This season depicts the negative aspect of social media, that with the wrong use and intentions social media can destroy lives, probably can kill someone.

Social media marketing

Source: RadioTimes

It is based on the idea of identity theft and catfishing people on social media. It revolves around the disappearance of a perfect husband and father, later found out to be a harasser and cheater. 

9) FYRE FRAUD FESTIVAL

This documented film is based on a destination music festival held in the Bahamas. It is visualized by entrepreneur cum scammer, Billy McFarland, and Ja Rule. They sell out pricey tickets in thousands with the promise of an extravagant festival filled with swimsuit models and beach chalets.

Celebrities Influencers

Source: Medium

The festival never happens, some influencers abuse their power to fill up their bank accounts. The greed to earn money never stops for some of them. Fyre gets promoted over an Instagram influencer campaign, with an initial boost by a publicity video that includes many celebrities. The chance to festivity with Instagram celebrities on a white-sand beach is appealing, and the festival rapidly sells 5,000 tickets.

The Fyre fiasco is the most obvious reminder in recent history that faking it on social media will always come back to bite you.

10) FAKE FAMOUS

Famous Influencer

Source: Disney+Hotstar

Indeed, an unreal social experiment. In addition, Fake Famous is the reality-based story of a social experiment. Furthermore, it unveils what’s happening that in particular is hidden behind influencer fame.

However, don’t forget to watch them and have an unusual experience yourself. Besides, also, learn about influencer marketing and if you have such quality, join Walee to earn.

TOP 6 GADGETS EVERY INFLUENCER SHOULD HAVE

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Being an influencer, content creator, or entrepreneur is a business itself. The content one delivers should have quality. And it has been becoming challenging with each passing day.

After YouTube and Facebook, influencers have engaged their followers on Instagram and TikTok. Once influencers upload the content, it is indeed admired by the followers. Furthermore, influencers, in particular, know how much hard work indeed they put in to deliver quality.

Source: Syed Muzamil Hasan Zaidi

Being the influencers on the social media platform, you will know how much you need support from gadgets to get content shot in a short period. On these social media platforms, one has to be efficient and quick for posting their content.  

Most of the influencers shoot content is from your phone. And you get appreciation and praise upon sharing the content. These efforts and appreciations require a good number of gadgets. One should own and upgrade their mobile equipment setup. The collection of gadgets will make your content worthwhile.

Source: Taimoor Salahuddin

Here is all that you need to know about essential gadgets to make exclusive content for your followers.

CARD WALLET

While making content either from a smartphone or a camera, obviously there is a memory card. It stores all the efforts from scratch of the content creator and the team. Somehow, one forgets to label the cards and where they have kept them in hurry.

Having a “card wallet” is the most essential equipment to success. It is handy and has pockets to contain memory cards and chips in categories. If you don’t have it, definitely make a purchase and without a doubt, it will save you from hassle either to find the card or to secure it.

LENS CAMERA HOOD

During the shoot, we encounter unnecessary light that lowers the quality of the content. And this may too happen if you are using extra light sources. To be free from such stray lights, your equipment needs to add a member, “lens camera hood.”

The use of a lens hood will stop stray light from coming onto your lens and create a lens flare. And sometimes stray lights give your images less contrast. Buy it, use it and see the benefits of the purchase.

MOBILE GRIP

Many times the influencers have faced screen damage nontheless shooting the content. For the sake of valuable content and the comfort of influencers and content creators, therefore smartphone grip came into existence.

It has been observed that the mobile grip is the most innovative and reliable equipment for shooting high-quality content with smartphones. One of the best inventions for professional video and for adding peripheral microphones, lights, or extra batteries. Clearly, It is a consistent and easy-to-use board for journalists, influencers, and content creators.

PORTABLE CHARGERS

The portable charger is a power bank with built-in cords for all kinds of smartphones. Particularly called a universal portable charger because the influencer can charge cameras and other digital gadgets with available ports.

The portable charger usually full charges for most devices in two hours. Moreover, it can easily be put behind the phone but also be slipped into one’s pocket.

SHOTGUN MIC

This microphone comes with stronger sound and cell devices. Using a high-frequency auditory tube gives a super clear audio sample to select out up sound from the course the camera is facing.

Source: Umar Khan

The shotgun mic might not hassle with some other distracting noise. With a pill installed at the shocks, it does not seize a great deal dealing with sound and the microphone housing has a wind protect the design.

SMARTPHONE STABILIZER

Often jolts are recorded when making content, as a result, the creator gets upset. No more to worry about. A smartphone stabilizer will absolutely be steadier than your hand.

The smartphone stabilizer absorbs all the jerks, instability, and unsteadiness. The stabilizer lets you move around freely and at your ease. It will remove shaky or shadowy footage to aid your videos to look the best. Furthermore, brushless motors are used that retain your smartphone or camera steady in particular during recording action shots.

If you have all these essential gadgets, you can be an influencer. Also, you can join Walee as an influencer and earn the money from your content.

Share your experience with the gadgets in the comments.

PANDEMIC AND THE RISE OF E-BUSINESS

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It is not a surprise anymore that the current pandemic has changed our lives drastically. From hygiene to lifestyle, it has altered everything. And when the lifestyle of even a definite community changes, it leaves an impression on commerce

Pandemic

Source: me.me

According to  R Cancello, “More than a third of people were able to positively reorganize their lives during the forced home confinement. It is worth disseminating information to preserve a healthy lifestyle even when confined at home.” 

Source: PubMed.gov

But here, we are not talking about a group of people, but the whole globe. Since now, we have turned into a global village because the best and safest way to connect with everyone is online

Work from home

Source: Bu.edu

According to the International Labour Organization, “Organizations that were previously familiar with teleworking, as well as organizations that have not experimented with teleworking before, were sending their employees home, creating the conditions for the most extensive mass teleworking experiment in history.”

Source: International Labour Organization’s Practical Guide

There was an impact on the business industry. After consideration in a matter of weeks only, the traffic from brick and mortar shops has shifted to e-shops. Today, we will discover the influence of lockdown on the world of e-commerce.

THE TOILET ROLL DEFICIT 

As stated by Science Daily, “In economics, hoarding is often explored in the context of savings. When consumer confidence is down, spending drops, and households increase their savings if they can, because they expect bad times ahead,” explains Professor Baddeley.

Remember how people were so clueless about how they will be able to buy their necessities and started hoarding? Most people had to search besides their local stores. And this brought them to search for all of it online. They searched at different platforms, all of the ways they had avoided earlier in fear of fraud.

THE TOILET ROLL DEFICIT

Source: bintime.com

The complication is of the exhortations or regulations to work, one needs to have faith within our fellow citizens and in the government authorities that are equipping them. If people do not trust that the majority of others are going to play by these unorthodox and limited rules, they are unlikely to stick to them themselves.

A well-known example is the “tragedy of the commons,” firstly determined by shepherded animals overgrazing the lands. In certain conditions, those who run after their rational self-interest develop worse consequences for themselves than if they reacted on a basis of reciprocity, expecting the rest of the public to do the same.

Stonks

Source: me.me

RISE OF ENTREPRENEURS

In a pandemic, everything was closing without prior warning. Hence,  various industries got hit. Thus, it ended in a loss when the companies could no longer manage the equation; downsizing began. 

Pandemic made companies allow many potential and well-deserving employees to resign. And then, one person was presumed to cover for three. They covered for three as were blessed to be at least employed. 

Entrepreneur Pandemic

Source: memes.com

Laying off employees is difficult in normal times; but amidst the Covid-19 global health crisis, the task is “emotionally and cognitively overwhelming,” according to Joshua Margolis, a professor at Harvard Business School.

Source: hbr.org 

All this made most of us realize how temporary our jobs are and how unstable only one line of income can be. No job was secure until and unless you are taking up more than your assigned responsibilities, Most of the employees have to work for extended hours and had no margin for breaks. And due to the pandemic, Some had to give up their jobs as they had no such facility at home to work for their employers. For small chunks of money with more targets, Some were demoted and some had to work. 

Pandemic Jobless

Source: memes.com

Such uncertainties and job insecurities lend some people towards entrepreneurship. A good number of entrepreneurs emerged during the lockdown. Most of them as expected were employees that were let go by their organization. They looked for the potential market. And worked on their social circle to spread the word and help them to survive the pandemic. 

“Among everyone who is becoming entrepreneurs, most of them are ex-employees, thinking that most of them had learned so much from their ex-companies — taking knowledge and any useful pieces of information for their next business. These ex-employees adored entrepreneurs very much. After becoming slaves for some corporations, getting rid of your bosses and becoming a boss in your own company is like a golden ticket to heaven,” according to Kenny Rivaldi.

Source: medium.com

Walee Pandemic

WALEE

With free time, principal savings, and the help of a platform like Walee, a range of prospective entrepreneurs emerged. Walee plays an active role and supports entrepreneurs. It has introduced numerous and diverse marketing campaigns related to all kinds of enterprises. Walee has made entrepreneurs improve themselves and their living standards. An affiliate program was introduced which made all this was made possible.

ALI GUL PIR – AUGUST’S FEATURED INFLUENCER

ALI GUL PIR – AUGUST’S FEATURED INFLUENCER 1080 1080 Midhat hamid

From the fame of “Waderay ka beta” to “Karlay jo karna hai” Ali Gul Pir has become one of the most influential entertainers in Pakistan. Pir is an actor, comedian, content creator, influencer, rapper, and writer, or one can say a multi-talented personality who expresses society with creative content.

Ali Gul Pir portrays socially highlighted issues by his style of content creation and entertainment. The influencer has prosperously established himself from “Waderay Ka Beta” to “Ghareeban Ja Khwab” as one of the top recognized rappers of Pakistan. He endeavored into many fields correlated with the social media world.

Ali Gul Pir - Influencer

In 2012, Ali Gul Pir earned the “Innovation Hero” award from Google for his exceptional content and influencing skills. The international presses like Al Jazeera, BBC, Dawn, Masala, and Tribune have published articles about Pir’s work.  

Walee had an exciting interaction with Ali Gul Pir during Walee’s Influencer Training Program. We are honored to work with such an artistic personality. We talked to Pir about his influencer journey and experience with Walee. 

Let’s see how our conversation went.

How did your influencer journey start?

It was decided after A levels, I will not pursue a degree in maths because I was not good at it. My elder brother suggested that I should go to a film degree program. I went to university and registered for the degree and then four years went by. Then, I did theatre for a couple of years, and it felt like an actor emerged in me. I did improv theatre, an assistant job in a production house for a year, and many other gigs. After struggling for one year, came “Waderay ka beta.” And this was my solo first attempt at doing something of my own. 

Influencer - Ali Gul Pir

How do you plan and create your content?  

I don’t plan anything. I make videos based on how funny I find them. To make video content, I need to find it funny, and eventually, ideas strike for creativity. Wherever I travel, I carry my laptop, lights, and speakers to make my videos anywhere. 

Pir further added, There are still two to three videos in my vault that I found funny and want to create content later. I have saved them for the dry days like no viral videos, etc.” 

Do you get negative feedback or sentiments on your content?

Speaking of it, when I make political content, for instance, a parody of a political figure, the supporters get furious and dare me to make the content on the opposition leader. So when I do so, his supporters get upset. 

I did this song, “Tera Jism Meri Marzi” 90% of the men who followed my work hated it. And I got a lot of negative feedback from men who thought I was destroying family values. I just simply portrayed that it is her choice as it is her body. But I guess this is triggering for a lot of men. 

After “Waderay Ka Beta,” I would get emails and calls from the Sindh nationalist parties. That was the first time I experienced such calls and death threats. I thought acting will have no such cons.

Furthermore, for me, the key is not to care about what people think and do what makes you happy. If something is affecting you and you have to talk about it or make a song, do it. If it is coming from the heart, the feedback with, good or bad, does not matter.

How was your overall experience with Walee?

My experience was great. First of all, the platform, the setup was very high-tech. The website and the app were outstanding. The whole team was professional. For a content creator, the main thing is getting paid on time and, I did not have to call you for the payment as it was on time. 

While praising Walee, he added, “Around eight years back, after a couple of years in this industry, I hoped that one day, a platform would come up which would represent the digital influencers. When I started in 2012, and at that time being viral and getting a hundred thousand views on Youtube, that was the most viral one could get back then.”

Ali Gul Pir is an Influencer

He also added, “I remembered we worked with a brand, Unilever, for my song Taroo Maroo. We wanted integration and we argued for more than one month and convinced them for five hundred thousand for the video. It was a big deal then as people did not spend much on digital marketing. There are a lot of influencers now and they all do not know how to market themselves though they might know how to make content. In Pakistan, you have to do most of the work. But Walee is doing most of the job by signing people and taking care of the rest while the influencer stays focused on the content without worry.”

As content creators continue to evolve with more engaging content, we continue to provide them a platform where they can be noticed by brands and valued for their content.

Sign up on Walee today to connect your brand or business with the right influencers and make your brand reach the true audience.

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