In today’s age of increasing digital connectivity, content seems to be the king. Whether it is learning, entertainment, experiential media, recommendation, shopping or for that matter any form of audio-visual, written or hybrid communication. This can include any type of textual, iconographic, symbolic, expressional, gesture-based, animated, mostly popular, video-based format targeted towards a particular set of audience. The rise of social media has introduced the concept of content creators, who directly or indirectly are responsible for influencing opinions, while integrating marketing and brand promotion messages in every category. The genres can be plenty, including but not limited to leisure, travel, finance, sports, gaming, beauty, fashion – and the list goes on. However, while many creators want and aspire to make their content work commercially, very few actually can. It is a dream of every content creator to get paid for what they create and love to do. But the crunch comes when you try to monetize and earn from it.
However, if you are a content creator yourself yet confused about whether or not to monetize your content? The discussion can be divided into two broad sets 1) Intent & 2) Execution.
Let’s start with intent first, the decision to earn from your content arises when you are pursuing it seriously and you want it to become your main or backup, support career. That is, if you want that hobby or what you are recording to start paying your bills and pitching in financially. Then it is natural to assume that you will either have to do endorsements, enable native advertising, offer online services, accept subscriptions etc. Of course, these are just a few ways and not an exhaustive list but they outline what main areas are currently employed for commercial and financial success.
The second is the execution bit, where originality, personality and creativity are the three cornerstone principles that top the method of earning you want to select. It helps keep the authenticity intact and doesn’t make you look like you are in it (just) for the money – as this can be the biggest put-off for your audience engagement!